Action Network strikes Web3 partnership with metaverse sports community Knights of Degen

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Better Collective-owned Action Network has announced a new partnership with Web3 membership community Knights of Degen ahead of the 2022 NFL season.

Knights of Degen describes itself as “a Web3 membership community for sports fans building a new way to experience sports fandom in the metaverse, with a passionate community of sports fans, bettors and entrepreneurs.”

The brand launched a collection of 8,888 NFTs last year, offering owner benefits including access to professional athletes and experts both online and offline and exclusive sports and entertainment contests and events.

Knights of Degen was founded by a mix of Web3 entrepreneurs and traditional sports personalities, including NFL star Tiki Barber, analytics expert Cynthia Frelund, actor Jerry Ferrara, and entrepreneur Jared Augustine.

This new partnership with Action Network – the North American sports media brand acquired by Better Collective in 2021 – aims to bridge the gap between sports fans and Web3, the businesses said.

It marks the first partnership between Knights of Degen and a sports media entity, and will unlock unique access for sports betting communities, cross-collaboration content, and live events including an NFL Kick Off event.

Better Collective US SVP commercial Scott Miller: “Sports betting is filled with unique one-of-a-kind experiences (just like NFTs) and our entrance into Web3 only furthers our commitment to combining the worlds of sports media and technology.”

Owners of Knight NFTs will be provided with premium subscriptions to Action Network’s sports betting content and analytics for free, while the Action Network community will benefit from new Reddit-style ‘ask-me-anything’ sessions (AMAs) with athletes, as well as contests and educational onboarding in the NFT space.

“Our partnership with the Knights of Degen will provide their community with direct access to Action’s best experts and serve as a bridge between the sports betting and NFT communities,” said Scott Miller, SVP commercial for Better Collective US.

“Sports betting is filled with unique one-of-a-kind experiences (just like NFTs) and our entrance into Web3 only furthers our commitment to combining the worlds of sports media and technology.”

Tiki Barber, former NFL running back for the New York Giants, added: “At the core of Knights of Degen, it’s about hanging out on Sundays with your friends talking about your action on the game or fantasy scores.

“We think Action Network is the perfect partner to provide great value and service to our community, and we believe KOD is the perfect entrance for traditional sports fans into Web3.”

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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