Aristocrat acquires former Gamesys in-house content supplier Roxor Gaming

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ASX-listed Aristocrat has agreed to acquire independent UK-based iGaming content supplier and development studio, Roxor Gaming.

Roxor was founded in 2019 by former Gamesys chairman and co-founder Noel Hayden, and was previously the in-house studio and product team of the Gamesys Group.

Since separating from Gamesys in 2019, the business has invested heavily in its content portfolio, responsible gambling and platform technology, it said, in addition to its retention-focused gaming ecosystem.

The business is live with operators in New Jersey and is primed for expansion in the UK and North America, it added.

The acquisition is intended to help the social gaming-focused Aristocrat accelerate its real-money gaming strategy, by providing it with the background iGaming experience associated with Roxor and its team.

“I am delighted to see this deal signed as I feel it brings together two great companies that complement each other perfectly,” said Roxor’s executive chairman Noel Hayden

Roxor Gaming executive chairman Noel Hayden: “Roxor holds a very important place in my heart as the team and the games we have built, have delivered so much to so many over the last 20 years. I couldn’t be more excited for Roxor Gaming and the road ahead.”

“Roxor holds a very important place in my heart as the team and the games we have built, have delivered so much to so many over the last 20 years. I couldn’t be more excited for Roxor Gaming and the road ahead.”

Mitchell Bowen, CEO of online real-money gaming for Aristocrat, added: “Roxor is a great fit for Aristocrat, and this acquisition is another step forward in Aristocrat’s strategy to scale in online RMG. We look forward to growing together with the talented Roxor team.”

The acquisition is expected to close in the first quarter of 2023 subject to regulatory approvals and customary closing conditions. No further information on the value or structure of the deal has yet been made available.

Roxor Gaming’s general manager Josh Morris concluded that the deal “has happened at the perfect time for Roxor Gaming as we look to expand and grow through new partnerships in the US and UK markets.

“I feel that the combination of Roxor and Aristocrat brings a significant opportunity to build the most entertaining and widely adopted iGaming solution in the market,” he added.

The agreement shows Aristocrat following through on its “build and buy” approach to the RMG sector, which CEO Trevor Croker revealed in February following the firm’s failed acquisition of industry giant Playtech.

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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