Australian game supplier Aristocrat Leisure has promoted Sally Denby to CFO, effective immediately but subject to regulatory approval.

Denby, who was appointed deputy CFO in February after serving seven years in senior finance leadership roles, has previously led finance teams at Nine MSN and GE Capital, the latter across both Australian and European business units.

Aristocrat CEO and managing director Trevor Croker commented: “Over her successful career at Aristocrat, Sally has proven to be an outstanding enterprise leader and a trusted finance partner.

“Sally’s cultural impact, deep engagement with our operating businesses and understanding of our obligations as an ASX listed company further add to her credentials.

“In particular, as deputy chief financial officer, Sally has worked effectively with myself and our leaders in supporting the execution of our growth strategy and ensuring seamless continuity post the departure of our previous CFO in April,” he added.

Aristocrat CEO Trevor Croker: “As deputy chief financial officer, Sally has worked effectively with myself and our leaders in supporting the execution of our growth strategy and ensuring seamless continuity post the departure of our previous CFO in April.”

Aristocrat’s previous finance chief Julie Cameron-Doe left the business in April to join US operator Wynn Resorts as CFO, after more than eight years with the Australian provider.

“A comprehensive global search identified Sally as the best candidate to step into the role, at this exciting time in Aristocrat’s growth journey,” Croker said.

“I congratulate Sally on her appointment and look forward to her ongoing contribution to Aristocrat,” Croker concluded.

In October, Aristocrat revealed a new brand for its real money gaming (RMG) segment, Anaxi.

The firm decided to create a dedicated online RMG business in February this year, in the wake of the collapse of its attempted acquisition of industry giant Playtech.

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