August Online Game Report: Light & Wonder, Everi steal market share from Evolution and IGT
Below are some of the latest standout market figures, through to July 2022, presented in partnership with iGaming NEXT.
Top US iGaming suppliers by GGR
Consistent with last month’s report covering data up to June 2022, Evolution, IGT and Light & Wonder continued to dominate the US supplier landscape, collectively accounting for 69.2% of GGR included in the report.
Evolution and IGT’s proportion of total GGR reduced slightly month-over-month, as Light & Wonder increased its share from 17.0% to 17.6%. Meanwhile Everi, which came in fourth place behind the top three, increased its share of total GGR from 6.6% to 7.8%.
Evolution retained its spot at the top of the list, however, with 28.2% of overall GGR (down from 29.3%) and, despite its strong focus on live casino, remained the largest supplier of slots in the report, accounting for 21.2% of all slots revenue (also down slightly from 22.2%). Meanwhile, its share of table game GGR increased from 30.6% to 31.8%.
Other significant moves from June to July include Greentube nearly doubling its share of GGR from 0.6% to 1.1%, while Inspired’s share slipped from 2.4% to 1.8%.
Top performing games by GGR
Looking at the GGR breakdown by individual games, IGT’s Blackjack continued to dominate the market with 3.83% of the total GGR, up from 3.65%.
That means the single game accounts for almost $1 in every $25 spent on online casino in the US, a mammoth proportion considering the report covers tens of thousands of individual games.
Evolution’s Live Dealer roulette – which was the second best performing game in the market in June, slipped from second to third position as its proportion of GGR reduced from 2.52% to 1.63%.
It was overtaken in second place by Light & Wonder’s 88 Fortunes, which increased its share of GGR from 1.95% to 2.15%.Together, the top three games brought in 7.61%, down from 8.12%, suggesting the dominance of the best-performing individual titles may be starting to slip.
Of the top 25, 12 games are supplied by Evolution (up from 11), while six IGT titles made the leaderboard (down from seven). Light & Wonder had a fourth game enter the leaderboard in July after three made the top 25 in June, while Reel Play, Everi and AGS had one each.
High 5 Games’ Triple Double Da Vinci Diamonds slot – which was the tenth best performing game in June with 1.08% of GGR – slipped out of the top 25 altogether, meaning its market share was less than 0.53%.
GGR breakdown by game category
In July, the proportion of GGR attributed to the slots vertical grew from 77.3% to 77.6%, while the proportion from table games grew from 12.0% to 12.6%.
Growth in those verticals came at the expense of live casino, whose proportion of revenue dipped from 8.0% to 7.2%, and video poker, which fell from 2.1% to 2.0%.
The proportion of GGR from each vertical is closely shadowed by the number of games available in each category.
Slots made up 90.4% of all available games, while table games and live casino games accounted for 4.9% and 1.9%, respectively.
Video poker and instant win games made up 1.6% and 0.7% of the market, while lottery and bingo/keno games made up 0.2% of the available games each. Virtual sports games made up just 0.1% of all available games.
Regarding the proportion of live casino games and GGR within the market, it is important to recognise that Evolution is the only live casino supplier included in the report, while figures from Playtech and Light & Wonder subsidiary Authentic Gaming are not included.
Proportion of the market included in the report
Eilers & Krejcik includes a vast quantity of data in its reports, covering some 58.5% of the US iGaming market and tracking more than 34,000 separate game titles every month across 29 online casino sites.
The growth in the number of games tracked by the firm, as well as the number of online casinos available to US consumers – from just a handful in 2021 to almost 30 today – demonstrate the growth of regulated online casino products across the US.
With legalised iGaming available in just six states, however, the data included in this report shows the beginning of the vertical’s growth trajectory, which will be further driven by the introduction of new legislation and regulation across additional US states in the months and years to come.
If you are interested in learning more, subscribing, or participating in the Eilers-Fantini Online Game Performance Database, reach out to Rick Eckert at email@example.com.