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IGT managed to widen the gap between itself and Light & Wonder in the US in July, according to the latest Online Game Performance Report from Eilers & Krejcik Gaming (EKG).

Each month, EKG releases the report alongside Fantini Research. Gathering data directly from operators across 33 websites, the report provides an in-depth recap of US online casino and iGaming performance.

Below are some of the latest standout market figures, through to July 2023, presented in partnership with iGaming NEXT.

Top suppliers by GGR

Evolution remained the largest supplier included in the report in August, although its overall share of GGR dropped from 22.6% to 22.3%.

That reduction was driven by a 70 basis point drop in Evolution’s share of the slots vertical, where its share fell from 15.7% to 15%, alongside a drop in its share of video poker GGR from 4.5% to 3.9%.

Those reductions were partially offset by an increase in Evolution’s share of table games revenue from 22.5% to 24.7%.

Remaining in second place, IGT’s share of overall GGR increased month-over-month, from 18% in July’s report to 19% in August.

That improvement was driven by a significant uptick in IGT’s share of slots revenue, from 15.4% to 16.6%, which helped offset a reduction in the supplier’s share of table games revenue from 40.5% to 39.2%.

IGT remained the largest supplier of video poker games included in the report, accounting for 93.6% of all revenue recorded in that vertical.

In third place, Light & Wonder’s share of total GGR slipped from 16.3% to 14.9%, as its share of slots revenue fell from 19% to 17.4%, and its share of table games revenue fell from 13.1% to 12.2%.

Everi remained in fourth place, albeit with a decreased share of overall GGR of 9.1%, compared to 9.7% in the previous report.

Digital Gaming Corporation held on in fifth, significantly improving its share of overall GGR from 6.4% to 7.8%.

Operators’ proprietary ‘internal’ titles remained consistent with the prior month in sixth place, with 5.6% of overall GGR.

Other significant movers this month included Inspired, whose share of overall GGR fell from 2.2% in 11th place to 1.8% in 12th.

Bragg Gaming, while remaining in 16th place in the overall rankings, improved its share of GGR from 0.7% to 0.9%.

Top game titles by GGR

Looking to the top individual game titles by share of GGR, IGT’s Blackjack held out for another month in the top spot with close to 3% of the total GGR analysed.

The supplier’s Cash Eruptions slot also remained in second place, with close to 2% of overall GGR.

Evolution’s Live Dealer Roulette managed to reverse its fortune this month, as it leapt from seventh place to third with a GGR share of well over 1%.

That sent Light & Wonder’s 88 Fortunes, AGS’ Capital Gains, Everi’s Cash Machine and IGT’s Cleopatra down one ranking place each, as they occupied the leaderboard spots from fourth to seventh.

Evolution’s RNG-based Blackjack also fared well this month, rising from 10th place to eighth, thus sending IGT’s Fortune Coin and Reel Play’s Hypernova Megaways down one place each, to the ninth and 10th spots respectively.

Other significant movers this month included Evolution’s Lightning Roulette, which rose from 17th place to 14th.

Meanwhile, the live casino specialist’s Divine Fortune slot fell from 16th to 22nd, and its Live Baccarat offering fell out of the top 25 having ranked 18th last month.

New additions to this month’s top 25 included Digital Gaming Corporation’s Hyper Gold slot and IGT’s Da Vinci Diamonds.

Of the top 25 titles, Evolution held eight, IGT seven, Light & Wonder three, Digital Gaming Corporation, Everi and Reel Play each held two, while AGS secured one game on the leaderboard.

Suppliers by percentage of top performing titles

The above charts show trends in the percentages of top performing titles attributable to each of the largest suppliers in the market.

Here, Light & Wonder led the charge with 18.9% of the top performing titles in July, continuing on an overall positive trajectory since August 2022, when it accounted for 16.6% of the top games.

Still, it has seen a reduction in this percentage in recent months, down from 22.7% in May 2023.

Evolution came in second in this ranking, accounting for 17.1% of the top performing game titles in July. 

That performance was better than in recent months, after the supplier accounted for a more modest 15.3% of the top performing titles in May.

Still, the latest figure is indicative of an overall downward trajectory on this metric for Evolution, which held 19.6% of the top performing games in the market in September 2022.

At IGT, the percentage of top performing titles was also up month-over-month from 11.0% in June to 12.1% in July.

Again though, that figure represents a continued downward trajectory for the supplier since last year, having accounted for as many as 15.1% of the top performing titles in October 2022.

Of the other suppliers listed, only Everi appears to be on a clear upward trajectory in the long term, as it achieved a share of 6.4% of the top performing games in July.

While that was down month-over-month compared to June’s 7.4%, it represents a significant improvement compared to August 2022, when it held just 4.1% of the top performing titles.

Proportion of the market included in the report

Eilers & Krejcik includes a vast quantity of data in its reports, covering some 64% of the US iGaming market and now tracking more than 47,000 separate game titles every month across 33 online casino sites.

The growth in the number of games tracked by the firm, as well as the number of online casinos available to US consumers – from just a handful in recent years to more than 40 today – demonstrate the growth of regulated online casino products across the US.

With legalised iGaming available in just a few states, however, the data included in this report shows the beginning of the vertical’s growth trajectory, which will be further driven by the introduction of new legislation and regulation across additional US states in the months and years to come. 

For a month-on-month comparison, you can read the July Online Game Report write-up here.

If you are interested in learning more, subscribing, or participating in the Eilers-Fantini Online Game Performance Database, reach out to Rick Eckert at reckert@ekgamingllc.com.

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