Customers will be able to pre-register with online sportsbooks from 28 August.
So far, eight sportsbooks have been pre-approved for licences by the Kentucky Horse Racing Commission.
In addition to bet365, the approved operators are FanDuel, DraftKings, BetMGM, Caesars, Circa, Fanatics and Penn Entertainment.
Each of the operators is partnered with one of Kentucky’s racetracks, which are permitted to partner with up to three different sportsbook operators.
Both DraftKings and Circa, for example, are partnered with the Cumberland Run racetrack.
Bet365 prepares for launch
In order to secure its licence, bet365 is partnered with Sandy’s Gaming and Racing, a $75m quarter horse racetrack and entertainment facility currently under construction, which is expected to open this autumn.Sandy’s is also partnered with MGM Resorts International and Entain joint venture, BetMGM.
The racetrack itself is a joint venture between horse racing real estate development and operations group Revolutionary Racing Kentucky and the Eastern Band of Cherokee Indians.
“We are thrilled to partner with Sandy’s Racing & Gaming,” said a spokesperson for bet365.
“Renowned as the best same game parlay experience and fastest in-play product in the industry, we’re looking forward to bringing the bet365 brand to the Bluegrass State.”
Revolutionary Racing CEO Prentice Salter added: “This is an incredibly exciting time to be a sports fan in Kentucky.
“Bet365 is a trusted, safe and fun way to place wagers on sports and we are proud to partner with them and offer this option to fans across the Bluegrass State.”
Bet365 is expected to deliver bespoke promotions to new and eligible customers in the state, and will allow bettors to live stream sports events while offering its usual roster of features including in-play betting, same game parlays and early payouts.