Former Hard Rock SVP Kresimir Spajic hired to lead Betfred USA as CEO
He was also a principal consultant for online gaming for both the Borgata Hotel Casino and Rush Street Interactive between 2013 and 2015.
Spajic holds a multidisciplinary graduate degree in management, law, and humanities from the SDA Bocconi School of Management in Italy, University of Neuchâtel in Switzerland and De Montfort University in the UK.
“I’m truly excited to embark on this journey as the CEO of Betfred USA,” Spajic said.
“I am looking forward to working with our exceptional domestic and global talent and partners. Together, we aim to build a sustainable business in the US by delivering unparalleled value and support to our customers while upholding a strong commitment to responsible gaming.”
Betfred Group CEO Joanne Whittaker added: “We are delighted with the appointment of Kresimir Spajic. Our team in the US have worked tirelessly to expand our operation and with Kresimir’s vast experience, we have the right person to take our US business to the next level.”
Betfred in the US
Betfred’s online operations are currently live in seven US states; Arizona, Colorado, Iowa, Ohio, Pennsylvania, Virginia and Maryland.
In addition, the business operates retail sportsbooks in Louisiana, Nevada and Washington.
Across all its operations globally, Betfred generated revenue of £723.2m in the year to September 2022, up 37.5% year-on-year.
In its financial results, however, it did not disclose how much of that revenue was generated in US markets.