BetMGM teams up with Sony and IGT to launch branded Wheel of Fortune casino

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Sony has joined forces with US operator BetMGM and gaming technology supplier IGT to turn its iconic TV game show Wheel of Fortune into an online casino.

The new Wheel of Fortune-branded online casino will launch in New Jersey later this year.

Matt Prevost, chief revenue officer at BetMGM, said: “Wheel of Fortune is watched nightly by millions of people and BetMGM is honoured to partner with Sony Pictures Television and IGT to bring this online casino experience to life.

“Once live, Wheel of Fortune Casino will offer players the excitement of their favourite gameshow and real money wagering in the palm of their hand,” he added.

Wheel of Future premiered in 1983 and is currently preparing for its 40th anniversary season. More than 250 versions of Wheel of Fortune slot games have been introduced over the last 25 years. The online launch of Wheel of Fortune Casino will represent the latest gaming extension for the brand.

Sony EVP of game shows Suzanne Prete: “With Wheel of Fortune celebrating its 40th season this year, we are pleased to continue offering players additional, new ways to play the games they know and love.”

Suzanne Prete, EVP of game shows at Sony Pictures Television, said: “We are delighted to be partnering with BetMGM for the launch of Wheel of Fortune’s very first online casino.

“With Wheel of Fortune celebrating its 40th season this year, we are pleased to continue offering players additional, new ways to play the games they know and love,” she added.

The Wheel of Fortune online casino will play host to branded slot titles produced by Nasdaq-listed software supplier IGT, along with many other themed games and features.

Matt Prevost, chief revenue officer at BetMGM: “Wheel of Fortune Casino will offer players the excitement of their favourite gameshow and real money wagering in the palm of their hand.”

Enrico Drago, CEO of digital & betting at IGT, commented: “The Wheel of Fortune brand has been synonymous with slot gaming for more than 25 years, and this unprecedented brand-led online casino, driven by BetMGM’s compelling platform and promotional capabilities, is well-positioned to engage and entertain new and long-time players.”

Trademarked as America’s Game™, Wheel of Fortune has earned seven Emmy Awards through the years, including a Daytime Emmy for Outstanding Game/Audience Participation Show.

The game show is produced by Sony Pictures Television and distributed domestically by CBS Media Ventures and internationally by Paramount Global Content Distribution.

Photo: Flickr/Paul Hudson

About the author

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Sonja Lindenberg

Sonja Lindenberg is an experienced editor and journalist, with a strong focus on business, finance, trade and investment. She holds a degree in business journalism and throughout the past two decades has covered companies and industries in various markets and for different media, including newspapers, news agencies, inflight magazines, country reports and trade publications. Sonja joined iGaming NEXT in June 2022.

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