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Betsson has been granted both operator (B2C) and supplier (B2B) licences for online gambling in the regulated Canadian province of Ontario.

The Stockholm-listed operator has now gone live with a sports betting and online casino offering for Canadian consumers via its global Betsafe brand.

The Betsafe launch will be powered by the Strive Gaming technology platform, which is 40% owned by Betsson.

The Betsafe app, which has been localised for North American players, is now available to download in Ontario via the Apple Store and Google Play store.

Betsson AB CEO Pontus Lindwall: “We are convinced that there are great opportunities for Betsson in Ontario in both the B2C and B2B channels as we bring a highly competitive offering to the market.”

Elsewhere, the supplier licence will allow the company to offer its B2B sportsbook product to other operators in Ontario. The platform is also available south of the border in the state of Colorado.

Betsson AB CEO Pontus Lindwall said: “We are pleased to obtain the necessary licences to operate with both a B2C and B2B offering in the locally regulated online gaming market in Ontario.

“We are convinced that there are great opportunities for Betsson in Ontario in both the B2C and B2B channels as we bring a highly competitive offering to the market,” he added.

Ontario will now fall into Betsson’s Rest of World reporting category, which generated 2% of the operator’s overall Q4 2022 revenue at just €4m.

Ontario, which is home to almost 40% of Canada’s 38 million inhabitants, launched regulated online gambling in April 2022. It became the first Canadian province to do so.

For Q3 2022, total regulated gaming revenue in the province reached C$457m, representing a 71% increase on the previous quarter.

Ontario bettors wagered more than C$11.5bn on online gambling over the same period.

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