Betsson Group coy on Germany strategy after shutting down slots on flagship site

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Betsson closed the casino product on its flagship German website at the end of April, iGaming NEXT has learned.

German visitors to the Betsson.de website have been met with the following message over the last few weeks: “We would like to inform you that Betsson will no longer operate in Germany. From now on we will no longer offer any game activity.”

Customers were able to withdraw their funds up until 8 May, but the casino product is now offline.

Betsson.de customer closure notice

According to Betsson, this decision was made as part of the company’s current strategy for Germany, which has become a market clouded in confusion due to changing regulations.

Despite the closure of casino on the Betsson.de website, Betsson as a public company has not closed down operations in the country.

The firm’s horseracing brand Racebets remains live in Germany and it still has a sportsbook licence. The company plans to launch regulated sports betting via its Betsson brand in the future.

A licence application has also been lodged for Betsson’s Rizk online casino brand.

“These decisions were taken as part of our current strategy for Germany and this was of course influenced by several factors,” a Betsson spokesperson told iGaming NEXT.

In June of 2021, Betsson entered a B2B sportsbook agreement with ProSiebenSat.1 subsidiary Masterpiece Gaming via a joint venture to provide software to a new JackOne sports betting brand for the German market.

Betsson has confirmed that venture is no longer operational after Masterpiece Gaming pulled the plug on JackOne last month.

About the author

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Jake Evans

Jake Evans is an NCTJ-accredited journalist and editor who has covered the online gaming and sports betting industry since 2017. He is the managing editor of iGaming NEXT and has previously worked in both content and data for EGR, Stats Perform and Football Radar.

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