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Betsson Group has introduced its flagship brand, Betsson, in Denmark.

This move involves rebranding the previous Casino.dk domain, which will now operate under the Betsson name.

Betsson stated that the launch in Denmark underscores the group’s ongoing commitment to enhancing the Betsson brand as a prominent global entity and expanding its geographical presence, resulting in advantages across various marketing initiatives and worldwide sponsorships.

Betsson CCO Ronni Hartvig commented: “Denmark has always been an important market for us. By consolidating our operations under the unified Betsson brand, we aim to harness the power of consistency, scalability, and synergy.

“This rebranding approach empowers us to further optimise resources, cultivate a cohesive brand identity, and extend positive impact through diverse marketing initiatives and global partnerships”.

The Denmark launch comes just a few days after Betsson unveiled a global marketing concept titled “A Bet Makes the Difference.”

In Q2 2023, Betsson generated nearly 22% of its total revenue of €236.8m in the Nordics.

While Betsson doesn’t disclose country-specific figures, it did mention that Denmark achieved “all-time high revenue” in Q2, driven by “growth in both the sportsbook and casino products”.

Notably, Betsson’s total casino revenue surged by 35% to a record of €165.1m, while sportsbook revenue increased by 13% to €69.5m.

Betsson also operates in Denmark through its NordicBet brand.

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