Betsson’s international design hub kicks off with new campaign for NordicBet

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NordicBet has launched a new communication concept and brand identity, which marks the first example of work created by Betsson’s international design and creative hub that will streamline and scale the operator’s creative output.

The concept, called “makes sports bigger”, aims to strengthen the brand’s position in the Nordics, not only by showing its passion for sport, but also by representing the supporters’ passion for sport in a unique way.

“With our new international design hub we will be able to leverage marketing campaigns across brands and markets, creating synergies and efficiencies across the group,” said Betsson CCO Ronni Hartvig.

“The Nordics are first out with this kind of collaboration and other markets will follow,” he added.

NordicBet was one of the first sports betting brands in the Nordics to offer bets beyond the top-tier leagues.

Betsson CCO Ronni Hartvig: “With our new international design hub we will be able to leverage marketing campaigns across brands and markets, creating synergies and efficiencies across the group.”

The brand is now taking new steps to further strengthen its identity with a more cross-market approach.

Director of brand and creative Kay Hook commented: “Like the soccer player, the hockey player or the handball player, many of the supporters and fans have their own routines, or even rituals, which they believe they must do to support their team.

“It can be wearing the team’s shirt, putting on lucky socks or having the same match day routines; all to support their team and doing whatever it takes to win.

“That perception is the starting point for NordicBet’s new campaign. But we have taken this a little further, adding true feelings, sometimes uncommon rituals and friendships, that makes sports bigger,” he added.

The concept is launched, among other things, with a new TV commercial and has been developed in collaboration with advertising agency Hong Kong.

Award-winning Danish director Jeppe Rønde, known for the film Almost Human with Stephen Fry, and production company Bacon, have also been involved in NordicBet’s new TV commercial.

About the author

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Sonja Lindenberg

Sonja Lindenberg is an experienced editor and journalist, with a strong focus on business, finance, trade and investment. She holds a degree in business journalism and throughout the past two decades has covered companies and industries in various markets and for different media, including newspapers, news agencies, inflight magazines, country reports and trade publications. Sonja joined iGaming NEXT in June 2022.

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