Mabbett’s career includes a stint as an award-winning employee at Betfred, where he earned the Racing Post/SIS betting shop manager of the year title back in 2016.
More recently, he held the position of director of external engagement at Gordon Moody, supporting those most severely affected by gambling harm.
Better Change said in a press release that his familiarity with both operators and the safer gambling community make him an ideal choice for the role.
Strategic direction
Better Change founder Victoria Reed said: “This senior role will see Rob take control of our strategic direction as well as build on the phenomenal growth we’ve seen over the past two years.
“Rob’s passion, humility and experience is second to none and I am thrilled to welcome him to our team,” she added.Better Change will continue its partnership with Gordon Moody, with both organisations collaborating to drive further growth and development across the sector.
Mabbett said: “The past five years at Gordon Moody have been nothing short of incredible and I am delighted to be leaving them in a hugely strong position.“The opportunity to still be able to continue working in the sector alongside Gordon Moody, while spreading my wings and joining an organisation which has managed to disrupt the industry with professionalism, innovation and a fresh perspective, is an exciting challenge.”
What is Better Change?
Founded in 2020 by two Harvard Business School alumni, Better Change has been dedicated to challenging the status quo and promoting positive play in the gambling industry.
By focusing on responsible gambling and collaborating with existing industry efforts, Better Change aims to create a safer environment for the consumers of gambling products.