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B2B gaming streaming start-up BeyondPlay has secured a further €5m in funding from a range of industry investors.

BeyondPlay aims to make the online casino experience more social, through jackpot and multiplayer products designed to create shared experiences among players.

Its latest funding round was led by US-based early-stage venture capital fund Bettor Capital, which holds investments in a variety of iGaming businesses, including data and AI provider Future Anthem, online lottery ticket platform Jackpot.com, and payment infrastructure provider Interchecks.

In addition to Bettor Capital, BeyondPlay has secured further backing from Tigrim Capital and Winforton Investments, as well as from several influential individuals within the iGaming industry.

Those include KaFe Rocks co-founder Feda Mecan, Sportingbet founder Mark Blandford and Alea founder and CEO Alexandre Tomic.

In addition to the new funding, BeyondPlay has also appointed Bettor Capital founder and CEO David VanEgmond to its board of directors, who joins other board members including Oakvale Capital’s Daniel Burns.

BeyondPlay founder and CEO Karolina Pelc: “This is another major milestone for BeyondPlay, and we’re excited to have secured the confidence and support of such reputable and knowledgeable investors.”

BeyondPlay said the investment will support its ongoing product development programme, with a focus on delivering the final phase of its multiplayer software, which is yet to be released to the market, while expanding the product offering with “new features and forays into new verticals.”

The funding will also support the growth of BeyondPlay’s team ahead of the multiple operator launches it has planned for 2023 and 2024, while driving further market expansion, particularly in North American jurisdictions.

“This is another major milestone for BeyondPlay, and we’re excited to have secured the confidence and support of such reputable and knowledgeable investors,” said BeyondPlay founder and CEO, Karolina Pelc.

“A combination of Bettor Capital’s leading strategic expertise and the mindsets and experience of some of the industry’s most successful serial entrepreneurs will take our growth to the next level.

Bettor Capital founder and CEO David VanEgmond: “We are thrilled to back BeyondPlay’s team of experienced industry professionals, including a founder and leader in the online casino space like Karolina, as the company takes its next steps in its journey to launch.”

“Exceeding our funding target is a testament to the hard work and dedication of the BeyondPlay team. Innovation requires a willingness to take risks, so I am very happy to see that our increasing momentum towards product and client launches is recognised and trusted by both new and existing investors alike,” Pelc concluded.

Bettor Capital CEO VanEgmond added: “BeyondPlay continues to innovate, developing exciting technology for the online casino market. The company’s software provides more fun and engaging experiences to consumers through jackpots and emerging multiplayer capabilities that make any content playable with friends.

“We are thrilled to back BeyondPlay’s team of experienced industry professionals, including a founder and leader in the online casino space like Karolina, as the company takes its next steps in its journey to launch.”

Last month, BeyondPlay secured its remote casino host and gambling software licence from the UK Gambling Commission, in addition to the B2B critical supply licence it holds from the Malta Gaming Authority.

Other licence applications, including in key US iGaming jurisdictions, are currently ongoing as the business prepares for the first of its upcoming operator launches.

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