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Blexr has acquired affiliate website ThePOGG from Brand Streamers for an undisclosed six-figure sum.

Blexr is a Malta- and Barcelona-based lead generation specialist which operates affiliate websites in the online gambling and financial services industries, including Casinos.de, Casinos.pt and TopRatedForexBrokers.com.

ThePOGG is a UK-based website offering reviews of online casinos and an Alternative Dispute Resolution (ADR) service for iGaming customers, having managed more than 6,500 player complaints and returned over $7.5m to customers since launching its ADR service in 2012.

The website was acquired by Brand Streamers in April 2022, before the business announced in December it was putting the site up for sale as part of a broader restructure of the business.

Brand Streamers now intends to focus its efforts more directly on US markets.

Blexr, meanwhile, said it is expanding its presence in the online gambling sector by acquiring ThePOGG, as it offers a variety of in-depth online casino reviews and effective, low-cost mediation services for operators and players alike.

The acquisition highlights “the company’s commitment to enhancing the scope and capabilities of the service, further improving the industry for casinos and players alike,” Blexr said.

As part of the agreement, ThePOGG founder Duncan Garvie will join Blexr’s team.

Garvie said he was incredibly proud to be joining Blexr.

“We have worked hard to provide exceptional service to our users and clients over the past few years, and have developed the highest standards in the industry,” he added. “I’m really happy to be joining an organisation that shares that same commitment.”

Blexr founder and CEO Paudie O’Reilly added: “We know this acquisition will be a great addition to our existing product portfolio and expand our presence in our target B2B markets.

“The work Duncan has done over the years to build a trusted service at ThePOGG is second to none and represents an enormous opportunity for Blexr to grow and develop that business.

“We have big plans in this space and are excited to see how it will grow in the coming months.”

Blexr recently acquired the New Zealand-based affiliate site CasinoReviews.net.nz, and is the owner of several other casino review sites targeting the UK, Canada and Latam markets.

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