Bojoko expands UK affiliate portfolio with launch of bingo comparison site

Bojoko has made its first move into the bingo market, as it looks to strengthen its position in the UK.

Bojoko Bingo will allow visitors to browse a selection of UK-licensed online bingo brands and has been added to its established casino and sportsbook affiliate offerings.

The launch includes UK bingo site reviews written by the Bojoko content team and a user preference filter function.

Bojoko CEO Joonas Karhu said: “We are thrilled to officially launch Bojoko Bingo. This comes off the back of achieving big things in a small space of time with Bojoko Sports Betting.

“This success encouraged us to look into other verticals and with bingo being so popular and such fun to play, it was the natural choice for us.

“Cracking the code was a bigger undertaking, but the work the team put in means that we can now easily add and manage verticals on the Bojoko platform.”

Bojoko CEO Joonas Karhu: “Our success encouraged us to look into other verticals and with bingo being so popular and such fun to play, it was the natural choice for us.”

This announcement follows the launch of Bojoko Sports Betting in the market last year.

Self-described as TripAdvisor for online casinos, Malta-based online gambling affiliate Bojoko is partnered up with leading operators including 888 and Kindred Group.

Bojoko offers affiliate services in the UK and Canada, although its Canadian offerings do not include sports betting or bingo.

The team are likely to build on their UK market launch with expansion into the US, after obtaining Michigan and West Virginia licences last year.

They are currently advertising software development vacancies and hiring freelance casino experts for the US market.