Bragg Gaming integrates all three group companies under one central umbrella brand

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Bragg Gaming Group has consolidated its acquired companies under a single brand, with Oryx Gaming, Spin Games and Wild Streak Gaming all adopting the Bragg name.

New York and Toronto-listed supplier Bragg was established in 2018 with the acquisition of Oryx Gaming, which was initially founded in Ljubljana, Slovenia, in 2012.

In 2021, Bragg acquired Wild Streak Gaming and and earlier in 2022, Bragg bought Spin Games and launched in North America.

The company’s Oryx Gaming offices in Slovenia will become Bragg Ljubljana, while Spin Games in the US and India will transform into Bragg Reno and Bragg Chennai respectively.

Yaniv Sherman, CEO of Bragg Gaming Group, commented: “As we consolidate our group companies under the single brand of Bragg, we celebrate the heritage, values and successes of Oryx Gaming, Spin Games and Wild Streak Gaming which have built us into the company we are today, and which will propel us into our next phase as a global iGaming provider.

“We’re incredibly proud of the work that all of our colleagues have put in over the years which are the foundations we continue to build on.

“We’re sure that the renewed focus that our consolidation brings will be positively felt across our hubs in Toronto, Las Vegas, London, Ljubljana, Malta and Chennai and it will signal a new exciting era of growth for us all under the same umbrella with aligned values and goals,” he added.

Bragg Gaming Group CEO Yaniv Sherman: “We’re sure that the renewed focus that our consolidation brings will be positively felt across our hubs in Toronto, Las Vegas, London, Ljubljana, Malta and Chennai and it will signal a new exciting era of growth for us all under the same umbrella with aligned values and goals.”

Bragg will also open a new Las Vegas office this year, providing a base for existing employees from Wild Streak Gaming and Spin Games, as well as for new hires. This adds to the existing Bragg offices in Toronto, London and Malta.

These hubs, its technology, services and turnkey offering will move forward with the single brand of Bragg Gaming Group, however, the content output will retain its internal game studio marques: Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic, and Oryx Gaming.

The unified Bragg brand will enhance the representation of the company’s international presence as it continues to grow in existing and new regulated markets, the company said.

About the author

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Sonja Lindenberg

Sonja Lindenberg is an experienced editor and journalist, with a strong focus on business, finance, trade and investment. She holds a degree in business journalism and throughout the past two decades has covered companies and industries in various markets and for different media, including newspapers, news agencies, inflight magazines, country reports and trade publications. Sonja joined iGaming NEXT in June 2022.

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