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Since the legalisation of sports betting in Brazil in 2018, the iGaming industry has experienced significant growth in the largest Latam market.

As legislators reaffirm their intent to regulate the entire real-money gaming spectrum, responsible gaming (RG) becomes a cornerstone for the industry’s future in Brazil.

Most operators have been proactive in addressing RG, recognising the need to educate players and deliver a safe and secure environment.

KTO Group, a leading iGaming company in the region, has published a comprehensive study, emphasising the importance of RG policies and addressing best practices that boost the industry’s credibility in emerging markets.

One of the main challenges in rapidly growing markets is to strike a balance between player safety and the freedom of players to enjoy online gambling. The iGaming industry in Brazil does not yet have precise rules and licensing procedures in place, yet it must invest in raising awareness and delivering proof of game fairness and overall transparency.

Dedication to safe gaming has seen some of the biggest operators come together and establish the Brazilian Institute of Responsible Gaming (IBJR).

In its report, KTO (as one of the founding members, along the likes of bet365, Betsson, Betway, Entain and Flutter entertainment) has stressed the importance of collaboration among all iGaming stakeholders active in Brazil, including regulators, operators, and player groups.

Mutually agreeable policies on responsible gaming can help create a culture of safety and gain the trust of the local gaming community.

Global iGaming favourites getting major traction in Brazil

KTO has also published an in-depth research on the impact of crash games in the iGaming industry. Crash games have gained enormous popularity in the past year alone, and emerging markets make no exception.

The study found that players are attracted to such new-generation games due to their fast-paced and exciting nature, light mobile interface and high potential payouts.

More importantly the “provably fair” game algorithm provides much in terms of said transparency that the majority of players appreciate.

Crash games like Aviator have proven equally popular among younger demographics and experienced gamers, despite being a radically different type of real-money entertainment from classic online betting.

Yet another reason why Brazil has shown to be the perfect example of an evolving market which is quick to adopt new gaming genres.

KTO Group is conducting an ongoing research series on iGaming trends and features, with particular focus on emerging markets.

The studies shine the spotlight on player behaviour and motivations, B2B providers and various market dynamics that impact industry performance. All reports are public and aim to facilitate operators in delivering a superior gaming experience.

Ultimately, leaving a lasting footprint on high-potential markets requires a sustainable strategy from the start.

Responsible gaming, player preferences and game trends are merely parts of the overall approach of established operators.

Shared insights into market specifics and challenges become a valuable resource for all stakeholders in Brazilian iGaming.