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California-based location identity company Incognia has announced its entry into the US iGaming market with a geolocation and account security solution.

The technology aims to help online gambling operators meet jurisdictional compliance requirements while preventing account takeovers and fraud.

Incognia’s solution offers location tampering detection, ensuring that operators can comply with state-specific geofencing requirements and prevent wagering outside of state lines.

The company collaborated with Gaming Laboratories International (GLI) to conduct a functional review of the solution’s accuracy and reliability in verifying player locations.

The firm plans to compete on price with other iGaming-focused geolocation specialists in the US market, including GeoComply and Xpoint.

The Incognia tech can identify suspicious activities such as GPS spoofing, VPN, emulators, root access, app tampering and other methods used to compromise device integrity.

Incognia CEO André Ferraz: “We look forward to arming operators with a proactive fraud prevention signal that automates the use of location data and greatly reduces the need for manual fraud investigations.”

The software is designed to detect and block fraudulent behaviour like identity theft, bonus abuse, collusion, proxy betting, and payments fraud.

“Our solution differs in that it minimises the additional need for manual reviews and flags operators so they can deploy two-factor authentication when appropriate,” an Incognia spokesperson told iGaming NEXT.

“We look forward to arming operators with a proactive fraud prevention signal that automates the use of location data and greatly reduces the need for manual fraud investigations,” added Incognia CEO and founder André Ferraz.

Founded in 2020, Incognia has secured over 200 million devices and has operational teams in both the US and Brazil.

Its location-based identity solutions are already being used by companies in various industries, including food delivery, ride-sharing and eCommerce.

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