Catena Media has inked a new sports betting and iGaming content partnership with Lee Enterprises, a publisher of 77 daily newspapers across 26 US states.
Lee Enterprises also published more than 350 weekly, classified and specialty publications, in addition to its flagship betting product, frontpagebets.com.
The new, three-year deal will see Catena work together with frontpagebets.com to publish editorial and advertorial betting content, across some of Lee Enterprises’ selected properties.Posts will also be supported through Lee’s social media channels, helping Catena’s online gambling content to reach new audiences.
In addition to running publications in several sports betting and iGaming states, such as Buffalonews.com in New York and Tucson.com in Arizona, Lee also holds assets in states yet to legalise online gambling, such as Missoouri, Texas, Minnesota, Alabama and North Carolina.
Those properties will provide a springboard for Catena’s entries ahead of any upcoming market launches, the business said.
“Lee Enterprises is one of the largest publishers in the US and we are excited to work with them to bring high-quality editorial and advertorial betting content to their readers nationwide,” said Ryan Harper, VP North America at Catena Media.
Catena Media VP North America Ryan Harper: “The partnership allows us to continue to grow and bring our content to a broader audience. Our mission is to make sports betting and casino gaming more accessible and engaging for players, and this aligns perfectly with that ambition.”
“The partnership with Lee allows us to continue to grow and bring our content to a broader audience. Our mission is to make sports betting and casino gaming more accessible and engaging for players, and this new collaboration aligns perfectly with that ambition.”
It signed its first major US media deal with Advance Local-owned NJ.com in August last year, to provide online casino and sports betting content to readers in New Jersey.
The firm’s North American assets generated 78% of its €27.4m revenue in Q4 2022.
Upon publication of the results, CEO Michael Daly said: “It is our firm belief that the US and Canada offer the best investment case for the company and its shareholders in current conditions.”