Catena Media signs first major US media deal with Advance Local’s NJ.com

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Affiliate group Catena Media has signed its first large media agreement in North America; a multi-year partnership to provide online casino and sports betting content to the New Jersey-focused news and information website NJ.com.

Catena said the partnership will broaden its North American audience for online gambling content, as the affiliate will provide NJ.com readers with information about trends and opportunities in sports betting and iGaming while actively promoting a safe betting culture in North America.

Dustin Gouker, vice president of Catena’s North American content operations, said: “This is a forward-looking opportunity for Catena Media, allowing our sports betting experts to engage directly with a broader audience in the New Jersey market and nationally.

“Our goal is to help readers become more informed with sports betting and online casino products and to help promote a safer and more productive gaming culture.”

Howard Kamen, VP of sports betting and iGaming at Advance Local, added: “Sports betting and online casino gaming are rapidly evolving in New Jersey and beyond, and this partnership with Catena Media is a fantastic way for us to engage our readers with top-notch content and help them to better understand the landscape.”

Catena Media VP of North American content operations Dustin Gouker: “Our goal is to help readers become more informed with sports betting and online casino products and to help promote a safer and more productive gaming culture.”

The deal will see Catena share affiliate revenue with Advance Local, the owner of NJ.com. Catena said it expects the deal to be earnings enhancing from late Q3.

Advance Local is an American company comprising several different businesses including media groups, technology solutions and marketing agencies.

Within its media division, Advance Local boasts a localised presence in several US states including New York, Pennsylvania, Massachusetts, Oregon and New Jersey.

North America is becoming an increasingly important region for Catena Media, as its presence in the market led the business to generate record revenue of €45.2m in Q1 2022, in spite of a 14.9% revenue downturn in its other active markets.

North American markets accounted for €29.5m, or 65.2%, of total revenue during the quarter.

Back in Q4 2021, Catena said that it expected revenue in North America to surpass $100m this year.

Catena’s main competitor in the gaming affiliate space, Better Collective, has a head start on the firm with regards to its media partnerships. 

Better Collective already holds agreements with both the New York Post and Philadelphia Inquirer, two of the largest and most established newspaper brands in the US.

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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