This was in violation of Ontario’s Standards for Internet Gaming, specifically standard 2.05.
Ontario’s gambling regulation includes clear restrictions on the advertising of inducements, bonuses or credits, except when they are on an operator’s site, or through direct advertising and marketing issued after receiving active player consent.
Ontario strictly prohibits broad public advertising of bonuses, free bets and other inducements to gamble.
Tom Mungham, CEO and registrar of AGCO, said: “The AGCO will continue to monitor the activities of all registered operators and hold them to high standards of responsible gambling, player protection and game integrity.
AGCO CEO Tom Mungham: “The AGCO will continue to monitor the activities of all registered operators and hold them to high standards of responsible gambling, player protection and game integrity.”
“It is in the public interest that we ensure they are meeting their obligations under Ontario’s Gaming Control Act and the Standards.”
DraftKings has the right to appeal at Ontario’s Licence Appeal Tribunal.
The Nasdaq-listed betting heavyweight is not the first company to be hit with a fine in Ontario.
In spring, BetMGM and PointsBet received financial penalties for similarly failing to comply with Ontario’s marketing standards.
DraftKings was granted its Ontario licence six weeks after the launch of the market on 4 April and therefore later than many of its rivals.
The DraftKings mobile app was only available to download four days after the company went live in the province.