This form of advertising is prohibited according to the country’s Remote Gambling Act (KOA), as it states that any gambling advertising “must be careful and not mislead”.

When advertising iGaming, the KOA requires that adverts must be clearly identified, and advertisers should also make clear who is responsible for each advert.

The KOA demands several other obligations with regards to licensees’ marketing and advertising, and the same obligations must also be met when advertising is done through another party, as in this case.

The KOA sets out various restrictions on advertising iGaming. For example, operators must not target customers between the ages of 18 and 24 online. Advertising campaigns cannot feature endorsement by anyone under 25, and campaign content must not recommend players to gamble as a means of making money.

Last week, the regulator clamped down on 15 affiliates for actively promoting unlicensed operators to Dutch customers.

It conducted 22 investigations as part of tougher enforcement action following the launch of its regulated online market in October this year.

After imposing orders subject to a penalty upon the affiliates, the KSA said several of the sites immediately discontinued marketing unlicensed operators, or switched to advertising the 11 licensed gambling companies in the market.

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