EveryMatrix and Greentube continue North America expansion as AGCO grants Ontario licences

Both EveryMatrix and Greentube have been granted supplier licences by the Alcohol and Gaming Commission of Ontario (AGCO) and can now team up with operators based in the newly regulated Canadian province.

Ontario’s regulated iGaming market officially opened in April 2022 after almost three years of planning.

It is Canada’s largest province – with a population of around 15 million – and is therefore an important and lucrative marketplace for the iGaming industry.

The market opening created a strong response from both operators and suppliers, who are now in the process of battling for market share in the industry’s early stages.

EveryMatrix Americas president Erik Nyman: “Obtaining the registration approval from the AGCO is an important milestone for us in our North American expansion.”

Having been granted a licence by the AGCO yesterday (2 August), iGaming software provider EveryMatrix will distribute its own proprietary content and in-house developed technology for sportsbook and casino, including games from Spearhead Studios and Armadillo Studios, to operators looking to launch in Ontario.

The two studios have over 100 games combined, including North American-themed, branded games.

Erik Nyman, president of EveryMatrix Americas, said: “Obtaining the registration approval from the AGCO is an important milestone for us in our North American expansion.

“We are very excited to provide our products to existing American customers and other operators entering Canada’s largest jurisdiction,” he added.

Greentube, Novomatic’s digital gaming and entertainment division, said that with a projected market size of C$800m, Ontario will become a region of great importance in the coming months as the company wants to further expand its presence in the North American market.

Greentube CFO/CGO Michael Bauer: “We have already established a successful base in Canada through our presence in the regulated provinces of British Columbia, Manitoba and Quebec and we are very excited to have gained an Ontario licence.”

In addition to Ontario, Greentube is present in the Canadian provinces of British Columbia, Manitoba and Quebec. It has also entered the regulated US market in New Jersey and Michigan.

Michael Bauer, CFO and chief games officer at Greentube, said: “We have already established a successful base in Canada through our presence in the regulated provinces of British Columbia, Manitoba and Quebec and we are very excited to have gained an Ontario licence.

“It is a region of great potential for the iGaming industry, and we look forward to partnering with operators in Ontario to deliver our first-class content to their players,” he added.

Other recently licensed businesses entering the Ontario market include operators PokerStars and Bally Bet, which went live in June and July respectively, and platform supplier Gaming Innovation Group (GiG), which was granted a supplier licence by the AGCO in July.