Eilers & Krejcik Gaming Product Analysis: FanDuel boasts the best sports betting app in the US

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FanDuel has been crowned the best sports betting app in the US, according to the latest product analysis research from Eilers & Krejcik Gaming (EKG).

Protecting a lead

The Flutter-owned sportsbook topped the rankings for the second quarter in a row with one of the highest overall scores ever recorded, according to the EKG Line newsletter.

The product ranked well due to its “crisp UX, bevy of betting options, full set of exceptional features and visual aesthetic that testers routinely rank highly”.

The chasing pack

Bet365 – described as a sleeping giant in the US by EKG – leapt to fourth in the latest rankings after several quarters around the top 10 positions.

This was due to the combination of a “deep” Same Game Parlay (SGP) tool and small improvements to nearly every category that was tested, EKG revealed.

Last month, bet365 was crowned the best sports betting app in the UK after EKG expanded its proprietary testing methods into the market for the very first time.

Other notable performers in the US included Hard Rock, which ranked 11th overall – a stark improvement from finishing in the mid 20s just three quarters prior.

Hard Rock has built its product on source code from sports betting technology supplier Amelco, which is a strategy also adopted by 2023 market newcomer Fanatics.

A different way to play

Meanwhile, Sporttrade won the battle of the exchange bookmakers currently live in the US market, beating off competition from the likes of Prophet and Mojo.

EKG’s testing found Sporttrade’s load times and page transitions were best in class, while it also boasted a wide range of markets.

According to the report, testers liked the ability to trade thanks to strong liquidity across the platform. “Sporttrade may well have disruptor potential in the OSB landscape,” said EKG.

Sporttrade, led by CEO and founder Alex Kane, presented as a HOT 6 company at iGaming NEXT’s inaugural New York City event in 2022.

Runner-up Prophet struggled comparatively with in-app speeds, while testers found Mojo, described as a stock market for sports, somewhat “confusing” to navigate.

For Q4 2022, EKG produced a 79-page report after product tests were conducted across 11 core US states, including New Jersey, Colorado and West Virginia.

Please reach out to dleary@ekgamingllc.com for more information on the report.

About the author

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Jake Evans

Jake Evans is an NCTJ-accredited journalist and editor who has covered the online gaming and sports betting industry since 2017. He is the managing editor of iGaming NEXT and has previously worked in both content and data for EGR, Stats Perform and Football Radar.

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