FanDuel outlines Ontario launch plans with B2B providers primed for pivotal role

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US market leader FanDuel is seeking similar success north of the border and has unveiled its Canada expansion plan, starting with the province of Ontario.

Ontario’s regulated iGaming and online sports betting market will go live for the first time on 4 April 2022 and is set to be extremely competitive from the get-go.

FanDuel is hoping to join a host of domestic and international operators, subject to successful registration with the Alcohol and Gaming Commission of Ontario (AGCO) and an operating agreement with iGaming Ontario.

Once those regulatory hurdles have been cleared, the Flutter Entertainment-owned brand will launch a sportsbook app to Ontario customers and a separate mobile casino app.

FanDuel will lean heavily on B2B providers to facilitate its launch in Canada. The sportsbook will be powered by IGT’s PlaySports platform, which includes same game parlay functionality and live streaming options.

The operator’s player account management system (PAM) and casino offering will be provided by GAN, boasting more than 250 titles across live casino and slots.

Finally, FanDuel has teamed up with Nuevi for payments processing and Napier for AML solutions and compliance procedures.

FanDuel CEO Amy Howe said the group would be opening its first Canada office as part of the expansion. iGaming NEXT has reached out to the company for more details on this.

Howe said: “We’re so thrilled to bring FanDuel’s world-class sportsbook and casino to Canada’s passionate sports fans.

“This is a huge moment for the industry and we look forward to providing Canadians with entertaining and responsible sports experiences,” she added.

Both FanDuel and DraftKings have pulled their daily fantasy sports (DFS) products out of the Ontario market ahead of launching regulated online sports betting.

Earlier this week, US operator Rush Street Interactive revealed the appointment of former AGCO legal chief Bruce Caughill in the newly created role of MD for Canada.

About the author

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Jake Evans

Jake Evans is an NCTJ-accredited journalist and editor who has covered the online gaming and sports betting industry since 2017. He is the managing editor of iGaming NEXT and has previously worked in both content and data for EGR, Stats Perform and Football Radar.

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