Fast Track integrates Greco gameplay risk engine into CRM solution

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iGaming CRM solution provider Fast Track has integrated Greco’s gameplay risk engine to help improve player segmentation and operational efficiency.

Greco is a gameplay risk management platform providing risk-based customer segmentation and automated player communications, allowing operators to deter players from “dubious” behaviour, such as bonus abuse.

This will help operators adopt a preventative approach which significantly improves their operational marketing efficiencies, Fast Track said.

Greco’s risk engine will now be available via a one-click integration, allowing the more than 100 operators using Fast Track’s CRM solution to benefit from the product without diverting their development or integration resources.

Greco co-founder and CEO Ozric Vondervelden: “We believe that operators make sub-optimal decisions all the time! This is due to poor financial and behavioural analytics. Greco’s goal is to determine the behavioural risk and theoretical value of every player, under every circumstance. 

Fast Track’s real-time data platform offers a suite of tools aimed at helping iGaming operators innovate and grow, offering the possibility to create automated 1:1 experiences at scale. 

The firm said that adding Greco’s Gameplay risk engine further enhances the platform’s capabilities by providing deep insights into a player’s associated risk and value, enabling operators to make more informed decisions about their bonus offerings.

“This integration marks an important milestone in our long-term strategic partnership with Fast Track,” said Greco co-founder and CEO, Ozric Vondervelden.

Fast Track co-founder and CEO Simon Lidzén: “Our partners can now put gameplay analysis and player risk management on auto-pilot.”

“We believe that operators make sub-optimal decisions all the time! This is due to poor financial and behavioural analytics. Greco’s goal is to determine the behavioural risk and theoretical value of every player, under every circumstance. 

“These metrics have the power to reshape everything; player segmentation, bonus abuse management, player rewards, affiliate payout calculations and player lifetime value modelling. This integration provides our joint partners with a seamless process for acting on our insights.”

Fast Track co-founder and CEO Simon Lidzén added: “We have been following the development of the platform very closely and are extremely pleased to be able to offer Greco’s Gameplay Risk Engine to our partners.

“Our partners can now put gameplay analysis and player risk management on auto-pilot.”

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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