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Gaming industry SaaS technology provider Fast Track has announced the industry’s first integration of an autoregressive language AI model.

The company said it would enable operators to create human-like campaigns and content based on user instructions, reforming the way CRM is done across the iGaming industry.

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Fast Track CEO Simon Lidzen said: “We’ve been waiting for this technology; our platform was designed and built to be self-learning, but the AI technology simply wasn’t there; now, with the latest autoregressive language AI, we can confidently offer our partners a system that will help them reduce costs and make it easier to deliver 1:1 experiences to their customers.

“We expect to see unprecedented levels of productivity and efficiency for our partners, allowing them to focus on innovation and growth,” he added.

Fast Track CEO Simon Lidzen: “We expect to see unprecedented levels of productivity and efficiency for our partners, allowing them to focus on innovation and growth.”

The integration of the autoregressive language model into the Fast Track CRM platform is a step forward in the company’s mission to digitise the iGaming industry, enabling operators to generate multi-channel campaigns, subject lines, A/B testing and language localisation with live in-context preview in seconds.

The company will demonstrate this new technology at ICE London from 7-9 February 2022, with the first version expected to be rolled out to existing partners shortly afterwards.

The rollout comes at a time where the biggest companies in technology are investing in AI, with OpenAI’s ChatGPT software dominating headlines since the turn of the year.

Fast Track CTO Patrik Potocki said: “This technology enables our partners to work smarter, not harder; accelerating their journey to delivering 1:1 experiences is truly a game changer for the industry, and we’re excited to be at the forefront of this innovation.

“We look forward to seeing our partners leverage this technology to drive growth and innovation in their businesses,” he added.