Last month, iGaming NEXT reported that Veikkaus’ digital offering moved into the spotlight after the company admitted it had lost market share to unregulated iGaming websites, which are considered more attractive, according to industry experts.
The situation caused Veikkaus’ CEO to call for an end of the Finnish monopoly model in favour of a licensing regime.
Meanwhile, Europe’s leading payment providers have cut ties with dot com-licensed gambling operators in Finland. As of 2023, Finland plans to issue payment blocking orders against iGaming companies which – in spite of a ban – still advertise their services in Finland.
Commenting on the cooperation with EveryMatrix, Veikkaus CPO Jan Hagelberg said: “Veikkaus is constantly improving its offering to stay as number one operator for Finnish casino players.
“EveryMatrix’s full-service platform offers us one of the industry’s best catalogues of games, including its proprietary in-house portfolio.”Veikkaus will integrate the supplier’s CasinoEngine solution, iGaming Integration Platform, and source a catalogue of 65 game providers, with more to be added over the coming years.
EveryMatrix will also distribute proprietary content from its gaming studios, Spearhead Studios and Armadillo Studios, and content from its exclusive SlotMatrix partners, among other vendors.
“Winning Veikkaus as a client marks another major milestone for EveryMatrix,” said EveryMatrix CCO Stian Hornsletten.
“We are already working with several other state-owned monopolies and have enough experience in the field to deliver the best service to Veikkaus,” he added.
EveryMatrix has 700 employees across 10 countries and serves 150+ customers worldwide, including in the regulated US market.
