Flows recruits GiG marketeer Rhea Craib to fill head of marketing role

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Workflow automation start-up Flows has hired Rhea Craib, former group marketing manager at Gaming Innovation Group (GiG), as its new head of marketing.

Craib joins the business from her previous role at GiG, where she spent more than three years overseeing the marketing output of its B2B offerings.

During her time in that role, Craib was responsible for setting and implementing the overall marketing strategy for GiG as a brand, as well as for its platform, products and services.

The role included oversight of lead generation, event and conference planning, content and digital strategy and implementation.

Prior to her time with GiG, Craib held a range of marketing roles with agencies and in-house teams, with a strong focus on content and strategy.

At Flows, Craib will be tasked with implementing and executing a marketing strategy that will allow the business to continue to scale at pace while allowing it to capitalise on new opportunities.

Flows CEO James King: “[Craib] joins at a time when we continue to push forwards with new ideas and innovations, and this makes it the perfect time for her to shine.”

She will be responsible for creating content, strengthening Flows’ messaging, aligning the company’s tone and voice, developing a content marketing strategy to boost SEO activity, and working on the third version of the firm’s corporate website.

Craib will report into Flows CEO James King, who also joined the company from GiG, where he held the director of sales position until August 2021.

“I am really excited to join the team at Flows, many of whom I have worked with in the past,” Craib said.

“Flows is such an innovative product with endless potential and has already set a solid footprint within the industry. I am looking forward to supporting the team in growing the business and capturing new opportunities. There are some exciting times ahead.”

Flows is one company in the portfolio of HappyHour.io, an iGaming seed and early stage accelerator founded and led by former GiG CEO Robin Reed.

King said of Craib’s appointment: “I am delighted to welcome Rhea to the Flows team and for the business to benefit from her incredible talent and experience of deploying successful marketing campaigns and activities in the gambling sector and beyond.

“Having worked with Rhea in the past I know exactly what she is capable of, and this will make her a valuable asset to Flows and the wider team.

“She joins at a time when we continue to push forwards with new ideas and innovations, and this makes it the perfect time for her to shine,” he added. 

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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