Former Ladbrokes financial controller becomes Future Anthem’s first-ever CFO

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AI personalisation provider Future Anthem has hired Laura Bird as its first-ever chief financial officer (CFO).

In her new role, Bird will be responsible for the company’s financial planning and will help decide on investment strategies alongside CEO Leigh Nissim.

Bird boasts more than 15 years of experience and arrives at the company from London-listed software specialist Access Intelligence, where she worked as a finance director.

She also has extensive industry experience, having spent time with both Ladbrokes and Gaming Realms as a financial controller.

She began her career at BDO and has since worked for Ocado, NBC Universal and Tau Marketing Services, among others.

“Having spent many years working within the industry, it’s abundantly clear to me that this is a hugely exciting company with ambitions to match my own,” said Bird.

Future Anthem CFO Laura Bird: “Having spent many years working within the industry, it’s abundantly clear to me that this is a hugely exciting company with ambitions to match my own.”

Future Anthem has grown its workforce by 30% over the last 12 months, including the appointment of Emma Ferguson as head of people and Ian Tibot as CPO.

“Future Anthem has a very clear growth plan that we are delivering on and which is allowing us to attract the best talent from the industry and beyond,” said CEO Nissim.

“Laura has a highly tuned commercial approach that will unlock value and potential across the business and for our partners, helping drive us forward as we continue our expansion into 2023,” he added.

Future Anthem this summer closed a Series A round to attract further investment in product development and staff, as well as expansion into the US market.

In October, former Churchill Downs executive Matt Nichols was recruited to the newly created position of general manager of the Americas, for example.

About the author

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Jake Evans

Jake Evans is an NCTJ-accredited journalist and editor who has covered the online gaming and sports betting industry since 2017. He is the managing editor of iGaming NEXT and has previously worked in both content and data for EGR, Stats Perform and Football Radar.

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