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Data and AI specialist Future Anthem has recruited Ann-Kathrin Baumgardt as VP of sales and customer development for Europe, Middle East & Africa (EMEA). 

Baumgardt has a wealth of experience within iGaming, having spent a decade at IGT where she drove new business in a multitude of high-profile roles.

During her tenure, she served as director of key account management and director of strategic business development, among other positions. 

At Future Anthem, she will be responsible for leading the sales and customer development team.

She will also work closely with Matt Nichols, general manager of the Americas, as they together spearhead the company’s global growth. 

“I have spent many years working within this industry, and I know exactly what it takes to lead a strong commercial team capable of maximising revenues and developing new and existing customer relationships.”

– Ann-Kathrin Baumgardt

“Artificial intelligence and machine learning is one of the most in-demand technologies within the betting and gaming industry right now,” said Baumgardt.

“To be part of a company that leads in this field is an incredibly exciting opportunity,” she added.

“I have spent many years working within this industry, and I know exactly what it takes to lead a strong commercial team capable of maximising revenues and developing new and existing customer relationships.”

Future Anthem CEO Leigh Nissim added: “Ann shares our vision and is excited to contribute to our collective success. 

“She will be instrumental in helping us develop the opportunities within our fantastic customer base as well as expanding our business to new clients who want to personalise their player experiences in real-time, with sustainability at the heart of their player journeys. ” 

Future Anthem has grown its workforce by more than 150% over the last 12 months, including the appointments of Jessica Wu as head of marketing and Laura Bird as CFO

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