Gambling.com Group sets out strategy for newly acquired Casinos.com domain

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Gambling.com Group has shed further light on plans for its recently acquired Casinos.com domain.

The affiliate confirmed it had completed the acquisition amid its Q3 2022 results in November, saying it hoped to capitalise on the highly lucrative online casino vertical by introducing a more focused brand to its portfolio, specifically aimed at casino enthusiasts.

The brand will join the likes of Gambling.com, Bookmakers.com and Bookies.com and likely form an integral part of the affiliate’s business strategy moving forward as it diversifies its sports betting-centric product suite. 

The Casinos.com brand is set to launch later this year, and will cater to customers in the US, UK, Ireland, Canada and New Zealand to begin with.

Gambling.com Group CEO Charles Gillespie: “We don’t think a better domain exists for us to share our incredibly deep knowledge of the online casino business with online casino players.”

“We’re incredibly excited to have acquired the domain Casinos.com,” said Gambling.com Group CEO Charles Gillespie.

“We don’t think a better domain exists for us to share our incredibly deep knowledge of the online casino business with online casino players. 

“As a company, we have always prioritised acquiring the “right” domain names for our portfolio, which is clear from our namesake Gambling.com but also Bookies.com and Bookmakers.com.”

Gambling.com Group VP of commercial and casinos Lee Gwilliam: “We want players to get whatever they want from the site. That’s why we’re by players for players.”

Gillespie added that the group has “always been a casino-focused company,” and that the new domain will bring a more focused offering to casino enthusiasts than its flagship brand. Casinos.com will aim to “deliver a truly player-first experience,” Gillespie concluded.

Lee Gwilliam, Gambling.com Group VP of commercial and casinos, added: “We think there is no one market-leading really great resource just for casino players that focuses purely on casino. 

“We want players to get whatever they want from the site. That’s why we’re by players, for players.”

It is the latest Gambling.com Group acquisition to be announced, after the business wrapped up deals for other assets including Rotowire and BonusFinder in recent years.

Compared to its affiliate industry peers, Gambling.com’s stock has reported a positive year on the public markets, with its share price up 1.6% year-on-year.

While that increase is certainly modest, it puts Gambling.com’s share performance head and shoulders above that of its competitors, with affiliates such as Catena Media and Better Collective’s share prices falling by 59% and 29.4%, respectively.

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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