Gambling.com strikes strategic partnership with USA Today owner Gannett Co.

Gambling.com Group has signed a new multi-year strategic partnership with USA Today owner Gannett Co.

Under the deal, Gambling.com will provide relevant content for sports enthusiasts and leverage Gannett’s reach across the US media landscape through its nationwide USA Today Network.

The agreement will also see Gannett integrate Gambling.com’s proprietary data science platform across the USA Today Network, which includes more than 200 publications in local markets such as AZCentral.com and the Tennessean.com, in addition to its flagship USA Today brand.

Another key part of the deal will see Gambling.com provide content across Gannett’s Sports Media Group properties, including the Sports Wire suite of fan sites in more than 20 regulated US sports betting markets.

“Partnering with Gambling.com Group enables Gannett to have a market-leading, sports-betting authority deliver in-depth reviews, breaking news, and expert insights,” said Gannett chairman and CEO Michael Reed.

Gambling.com Group CEO Charles Gillespie: “Gannett’s authoritative digital presence across the US makes them an ideal media partner for us to drive revenue and cash flow growth in our number one target market.”

“Our highly engaged audience of more than 47 million sports fans crave analysis and betting insights to make smart decisions and find the best sportsbooks and online casino sites.

“We expect this partnership to be immediately accretive to our EBITDA and free cash flow by monetising our sports traffic. The deal is progressively more valuable as regulated online gambling is launched in more states,” Reed concluded.

Charles Gillespie, CEO of Gambling.com Group, added: “Gannett’s authoritative digital presence across the US makes them an ideal media partner for us to drive revenue and cash flow growth in our number one target market.

“Media partnerships are a proven way for both Gambling.com Group and our media partners to create significant, new revenue from online gambling player acquisition. 

“We look forward to executing on our partnership with Gannett to demonstrate the benefits a best-in-class media alliance can deliver for all parties including Gannett, Gambling.com Group, our online gambling operator clients and most importantly – the growing number of online gamblers in the US.”