Jesper Kärrbrink to lead newly merged Green Jade Gaming and GameCo as suppliers join forces
Las Vegas-headquartered iGaming supplier GameCo and Malta–based game studio Green Jade Games have merged and are now operating under the name Green Jade Group.
The combined entity has the ambition to “dominate the differentiated games category,” which includes slots, table games, crash games and arcade games, and aims to offer “the most comprehensive portfolio of content focused on higher LTV and new players”.The group also hopes that the collaboration will enable it to scale rapidly in order “to meet the growing demand for its content from the global iGaming market – particularly in North America and Europe”.
According to its website, GameCo’s “games and arcade lobby drive growth and deliver and maintain differentiated and younger players to casinos. For players, GameCo’s unique games are an extension of the social and video games where agency and decision-making are a key part of the fun.”
Green Jade Games chairman Jesper Kärrbrink will lead the combined entity as CEO, while GameCo chair Robert Montgomery will act as the firm’s chairman. Green Jade Games’ co-founder and CEO Benedict McDonagh will be taking on the role of COO and lead the company’s European business forward.
Commenting on the merger, Kärrbrink said: “We have followed GameCo for quite some time and we are big fans of what the company has achieved to date and I’m confident that together we are going to create unstoppable momentum with some very exciting times ahead.”
Green Jade Group combines the expertise of five internal game production teams and has its own proprietary RGS, as well as five aggregator integrations enabling access to over 600 casinos.
Industry veteran Kärrbrink has more than 25 years of experience in the media, gaming and e-commerce sector.
Green Jade Group CEO Jesper Kärrbrink: “We have followed GameCo for quite some time and we are big fans of what the company has achieved to date and I’m confident that together we are going to create unstoppable momentum with some very exciting times ahead.”
He first entered the gambling industry in 2004 when he became the CEO of Svenska Spel. Between April 2016 and April 2019, Kärrbrink was CEO of Mr Green.
Montgomery is an investor and entrepreneur focused on the digital media, entertainment, gaming and technology industries.
Prior to the merger, Montgomery served as chairman of GameCo while also being CEO of First Maximilian Associates Inc., his own family investment and advisory firm.
“Green Jade and GameCo are together a great strategic fit. Both companies have respectively trail-blazed a new way of looking at casino games and have established a strong reputation for producing really amazing content,” Montgomery said.
“I am proud of everything we have achieved so far at GameCo, and I am confident this merger will propel the new group to the next level,” he added.
COO McDonagh, meanwhile, started his iGaming career at now Flutter-owned Betfair, and held various positions at Pokerstars and Mr Green before founding Green Jade Games in 2018.