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Malta-based Gammix has found itself at the centre of a police investigation by the Finnish National Police Board (NPB) but denies any wrongdoing.

In April, the NPB issued a press release stating that it launched an investigation into a Malta-based company for alleged illegal advertising aimed at Finnish customers.

While the NPB did not disclose the company’s name, Finnish public broadcaster Yle identified the company as Gammix.

On request, the NPB confirmed the company name later to iGaming NEXT.

The NPB accusations

The NPB accused Gammix of using aggressive marketing tactics to promote gambling games via various channels, including text messages, websites, and social media influencers.

The company’s Finnish-language marketing campaign even targeted minors through unsolicited text messages, the NPB said.

Gammix fights back

Gammix holds a B2C licence from the Malta Gaming Authority (MGA) since 2015.

Phil Pearson, director of Gammix, confirmed the company had received a report from the Finnish police stating that it launched an investigation to determine whether the company runs and markets gambling operations in Finland.

For context, Finland currently operates a monopoly model on gambling.

Only the state-owned gambling company Veikkaus is allowed to market gambling services in mainland Finland, although the Nordic country is considering the introduction of an international licensing system.

However, several operators argue that Finnish customers have the right to access websites under EEA-law.

Upon receiving the police report, Pearson said Gammix informed the Finnish police that the company operates under its MGA licence in compliance with Maltese and EU law.

Disputing claims of marketing to minors

Most importantly, Pearson said the report the company received did not accuse Gammix of promoting its services to minors.

Pearson commented: “Yes, we operate in Finland, but we have very high standards of responsible gambling and are surely not targeting minors or allowing them to play.”

Moreover, Gammix said it is “disconcerting to say the least” for the Finnish Police to make public accusations about Gammix without informing the company, especially since the investigation is still in the due process stage of gathering evidence.

This, Gammix said, was casting serious doubts on whether the company has an effective right to be heard, and not a prejudged one.

In addition, the company stated the police had confirmed the allegations to the media without first informing Gammix. This, in itself, is a challengeable act, Gammix claimed.

Gammix has responded to both the police and Finnish broadcaster YLE regarding the allegations made against it and trusts that due process will be followed.

Additionally, the company has made it clear that it is reserving all of its legal rights in case any defamatory or libellous statements about it are made.

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