Genius Sports expands The Sun partnership with the Dream Team Games Hub
This includes the long-standing Dream Team Fantasy Football which is one of the largest commercial fantasy football games with over 430,000 unique players and over four million social followers.
Genius Sports will also provide a dedicated US version for The-Sun.com, helping to grow the game’s global reach and attract new players.
For the 2023/24 Premier League season, the Dream Team game will benefit from a ground-breaking design that includes a completely new interface and dozens of features designed to deepen fan engagement.
In addition, the new Games Hub will feature Score Predictor and Higher or Lower games that will test fans’ football knowledge to continuously drive engagement.
Genius Sports is the trusted free-to-play partner of some of the largest leagues and federations in world sport, including the NFL, MLB, ECB and European Tour.
Through its Genius Marketing Suite, Genius Sports will also help to drive new players to the Dream Team Games Hub, using data-driven marketing technology to run highly targeted programmatic campaigns.
Tim Reynolds, betting and gaming business director at The Sun, said: “We are rightly proud of the success of The Sun’s Dream Team Fantasy Football game, which engages millions every year.
“Extending our partnership with Genius Sports allows us to take the next step in broadening and deepening engagement with the Dream Team Games Hub.”
Judd Goldstein, head of sports fan engagement at Genius Sports, said: “In partnership with The Sun, we have built one of the most advanced interactive gaming platforms in world sports.
“The Dream Team Games Hub will create year-round engagement from football fans worldwide for The Sun and its partners, delivering incredible levels of interaction through gamification.”