GiG awarded Ontario supplier licence and strikes platform deal with UK retail operator Aspers

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Gaming Innovation Group (GiG) has been granted a supplier licence in Ontario, allowing it to partner with operators based in the newly regulated Canadian province.

Having opened as recently as April 2022, the registration marks an entry for GiG that will allow it to serve a market expected to grow to €2bn in gross gaming revenue (GGR) over the next three years, according to data from H2 Gambling Capital.

The registration granted to GiG by the Alcohol and Gaming Commission of Ontario (AGCO) covers GiG’s B2B sportsbook and player account management (PAM) systems.

Claudio Caruana, general counsel for GiG, said: “In receiving the registration from the AGCO, we have reached another important milestone in our resolute commitment to supporting the iGaming industry for regulated markets, and we’re delighted to be prepared to power new and potential partners in the province.”

GiG is now licensed in 22 regulated markets, with another four applications pending.

In addition, the Malta-headquartered group has signed a platform and managed services partnership agreement with Aspers Group, a major retail casino operator in the UK.

GiG will supply Aspers with its turnkey solution to help the operator expand its online gaming footprint.

GiG CEO Richard Brown: “We look forward to working closely with the Aspers team to maximise their potential through a successful digital transformation and anticipate that Aspers will become a significant and high-value client for GiG.”

The contract is for a three-year term, renewable thereafter. The Aspers’ business segment supported by GiG’s services is anticipated to launch in Q4 2022, with an expected positive contribution from Q1 2023.

Since its launching in 2005, Aspers has built a retail operation that includes casinos in London’s Westfield Stratford City, which is one of the largest in the UK, as well as in Newcastle, Northampton and Milton Keynes.

Richard Brown, CEO of GiG, said: “We look forward to working closely with the Aspers team to maximise their potential through a successful digital transformation and anticipate that Aspers will become a significant and high-value client for GiG.

“This type of deal is directly in our wheelhouse, helping land-based operators digitally transform and showcase our product in the UK market,” he added.

GiG will provide a fully managed solution, which includes the technical platform, fully managed services, frontend development, CRM and marketing, to operate the online casino as phase one.

Expansion into further verticals is planned for the second phase of the partnership.

The UK’s online casino market is estimated to generate circa £4bn in GGR during 2022.

Richard Noble, Aspers CEO, added: “We are delighted to join forces with GIG to provide a first-class omni-channel solution for our guests and launch our own branded online site extending the Aspers casino experience to both online and retail customers.”

About the author

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Sonja Lindenberg

Sonja Lindenberg is an experienced editor and journalist, with a strong focus on business, finance, trade and investment. She holds a degree in business journalism and throughout the past two decades has covered companies and industries in various markets and for different media, including newspapers, news agencies, inflight magazines, country reports and trade publications. Sonja joined iGaming NEXT in June 2022.

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