GiG hires ex-SBTech CEO Richard Carter to lead platform and sportsbook business
Earlier this year, GiG initiated a strategic review with the objective of dividing the company into two separate entities. This strategic move aims to fully capitalise on growth opportunities.
In May, GiG announced that current CEO Richard Brown will leave the company at the end of 2023.
While GiG Media will continue under its current senior leadership, GiG initiated the search for a new CEO for its platform and sportsbook business.
Carter comes with an impressive background, having served as the CEO of Bragg Gaming from May 2021 to December 2021, and as executive chairman between October 2020 and May 2021.
Prior to that, he held the position of CEO at SBTech from February 2016 to October 2020, a period during which he oversaw the company’s merger with DraftKings.
Building a standalone business
Carter’s appointment follows an extensive evaluation and selection process to identify the right candidate, and GiG said Carter’s past experience has given him “a strong knowledge of GiG’s core markets and industry needs.”
Commenting on his appointment, Carter said: “I can’t wait to get started and am very much looking forward to working with the GiG platform and sportsbook team, building on the strong progress to date, and over time helping to unleash and extract the full potential of a standalone GiG platform.”
Meanwhile, GiG chairman Petter Nylander said: “The board believes Richard Carter has the relevant experience, given his success as CEO of SBTech and has shown an impressive and deep understanding of the GiG business, its opportunities and provided thoughtful strategic considerations on how build on the recent success of the platform and sportsbook business and driving shareholder value.”
Carter’s responsibilities will be focused on elevating GiG’s platform and sportsbook division in the global, regulated iGaming market.
This involves building upon GiG’s established position as a provider of proprietary technology through Software-as-a-Service (SaaS) solutions to over 40 clients in more than 35 markets.
Furthermore, Carter will be entrusted with the transformation of this division into an independent, publicly listed SaaS company.
He will work to align people, technology, product, and process development to foster innovation and successful implementation across all sectors.