GiG recruits former 888 and Entain exec Marcel Elfersy as CCO

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Gaming Innovation Group (GiG) has appointed Marcel Elfersy as its new chief commercial officer(CCO) for platform and sportsbook.

Elfersy has decades of senior and C-level experience, having spent the last 14 years in the iGaming industry.

He previously served as vice president of business development for 888, where he led the company’s re-entry into the regulated US market.

Elfersy also had a successful track record of growing 888’s B2B business, while overseeing the Delaware Lottery partnership and the acquisition of Irish sportsbook platform BetBright for £15m.

Before that, Elfersy was the CEO for Entain’s African joint venture, Impala Digital.

GiG CEO Richard Brown: “Given the business’ strong position within diverse and high value areas of the B2B supply chain in the iGaming and sports betting industry, the appointment of someone of Marcel’s’ calibre and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement.”

GiG CEO Richard Brown said: “We have a continued emphasis on improvement as an operating principle at GiG.

“Given the business’ strong position within diverse and high value areas of the B2B supply chain in the iGaming and sports betting industry, the appointment of someone of Marcel’s’ calibre and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement.”

Elfersy’s previous experience in the industry is expected to benefit the sales and commercial team at GiG and help drive the company’s global expansion in regulated markets.

“I’ve been really impressed by GiG’s strategic growth and development as a top tier B2B provider in recent years,” Elfersy said.

“With their market agility, unrivalled regulated omni-channel portfolio and full stack of proven products and services, I’m super-excited to be joining Richard and the all-star team at GiG to help drive and accelerate growth across the global iGaming and sports betting space,” he added.

GiG’s platform and sportsbook is currently available in 36 markets.

About the author

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Sonja Lindenberg

Sonja Lindenberg is an experienced editor and journalist, with a strong focus on business, finance, trade and investment. She holds a degree in business journalism and throughout the past two decades has covered companies and industries in various markets and for different media, including newspapers, news agencies, inflight magazines, country reports and trade publications. Sonja joined iGaming NEXT in June 2022.

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