Gaming Innovation Group (GiG) has appointed Marcel Elfersy as its new chief commercial officer(CCO) for platform and sportsbook.
Elfersy has decades of senior and C-level experience, having spent the last 14 years in the iGaming industry.
He previously served as vice president of business development for 888, where he led the company’s re-entry into the regulated US market.Elfersy also had a successful track record of growing 888’s B2B business, while overseeing the Delaware Lottery partnership and the acquisition of Irish sportsbook platform BetBright for £15m.
Before that, Elfersy was the CEO for Entain’s African joint venture, Impala Digital.
GiG CEO Richard Brown said: “We have a continued emphasis on improvement as an operating principle at GiG.GiG CEO Richard Brown: “Given the business’ strong position within diverse and high value areas of the B2B supply chain in the iGaming and sports betting industry, the appointment of someone of Marcel’s’ calibre and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement.”
“Given the business’ strong position within diverse and high value areas of the B2B supply chain in the iGaming and sports betting industry, the appointment of someone of Marcel’s’ calibre and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement.”
“I’ve been really impressed by GiG’s strategic growth and development as a top tier B2B provider in recent years,” Elfersy said.
“With their market agility, unrivalled regulated omni-channel portfolio and full stack of proven products and services, I’m super-excited to be joining Richard and the all-star team at GiG to help drive and accelerate growth across the global iGaming and sports betting space,” he added.
GiG’s platform and sportsbook is currently available in 36 markets.