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Novomatic subsidiary Greentube has entered into a joint venture with emerging game studio Flamingocatz, acquiring 40% of the business in the process.

The partnership is intended to create new online casino content for North American markets. 

Greentube said Flamingocatz aims “to bring disruptive slot titles to the Americas, through innovative mathematics, unique design and a clear mission to entertain.”

The businesses will collaborate on the development of future content for Greentube’s portfolio, leveraging Flamingocatz’ local knowledge and production capacity to release new titles.

A number of games are already in development and are set to be introduced in 2023, initially in North America, but also in other markets where Greentube is active further down the line, the firm said.

Greentube CFO/CGO Michael Bauer: “Having a laser focus on what local players desire is paramount to us and this partnership will help us execute our growth strategy in the US and Canada.”

The partnership will help Greentube improve its value proposition in the US and Canada, where it has invested heavily over the past year to introduce localised and relevant content for customers.

Just two months ago in October, Greentube acquired slot development studio Present Creative, another acquisition aimed at helping the firm expand its North American presence.

“We remain committed to growing our presence in North America and through this joint venture with Flamingocatz, we will further strengthen our capabilities, working with a talented and very experienced team who sits on a lot of local knowledge,” said Michael Bauer, CFO/CGO at Greentube.

“Having a laser focus on what local players desire is paramount to us and this partnership will help us execute our growth strategy in the US and Canada.”

Job Spiero, Co-Founder at Flamingocatz, added: ” We are very excited to work on this new studio together with Greentube and we could not have hoped for a better partner to go into the Americas. 

“With Greentube’s vast experience in distribution, placement, and marketing of games and Flamingocatz’s ‘outside of the box’ way of creating games, we have very high hopes for this partnership,” Spiero concluded.

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