Greentube acquires US game development studio Present Creative

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Novomatic subsidiary Greentube has acquired San Francisco-based games development and production studio Present Creative.

The studio is focused primarily on the social, casual and mobile gaming segments and to date has worked on more than 150 different slot games.

Greentube said the acquisition will further expand its presence in the US, with Present Creative helping bolster the firm’s existing presence there, having made inroads into the market over the past 12 months.

The supplier added that Present Creative brings significant experience from its background in real money and casual gaming, and has created its own original games, several of which were recently approved for release by the Michigan State Lottery.

Greentube CFO/CGO Michael Bauer: “The US is a market of great importance to us, and we have bold plans to become a leading supplier in the region. This acquisition will propel that expansion.”

Through the acquisition, Greentube will gain a local team focused on game design and sales in the US, it added, while the deal will also boost the capabilities of the acquired business while increasing the speed to market of its content roadmap.

“We are thrilled to announce this acquisition as Present Creative is a very good fit for us,” said Michael Bauer, CFO/CGO at Greentube.

“They have strong experience of developing exciting games and know the intricacies of the North American market well, enabling us to add even more local flavour to our games.

“The US is a market of great importance to us, and we have bold plans to become a leading supplier in the region. This acquisition will propel that expansion.”

Ben Sutherland, CEO and co-founder of Present Creative, added: “We are excited to now be part of the Greentube family and this acquisition will allow us to speed up our development processes and take our content to new heights. 

“This is a fantastic opportunity for Present Creative and we look forward to working closely with Greentube to bring exciting new content to local players through their impressive operator network.”

Greentube entered the US market in September 2021 and is currently live in New Jersey and Michigan.

The firm has also received a licence to operate in the Canadian province of Ontario and plans to expand further in North America.

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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