Kambi signs multi-year sportsbook deal with Great Canadian Entertainment

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Sportsbook supplier Kambi has scored a multi-year partnership with Great Canadian Entertainment, one of Canada’s largest gaming companies. 

Under the agreement, Kambi will provide its retail sportsbook solution to 10 of the operator’s casinos in Ontario, including one of the newest land-based casinos in the province, Pickering Casino Resort.

Founded in 1982 as Great Canadian Gaming Corporation, Great Canadian operates 25 gaming, entertainment and hospitality destinations across Canada, including a dozen casinos in Ontario.

The partnership is expected to have a small positive financial impact on Kambi’s revenue in 2022, while a more material revenue impact is predicted from 2023 onwards.

Kambi CEO Kristian Nylén said: “I am delighted to form this exciting sports betting partnership with Great Canadian, which is rightly regarded as one of Canada’s premier gaming and entertainment companies with an unrivalled retail footprint.

“This underlines our position as the leading multi-channel sportsbook provider in North America and we are looking forward to working with the talented team at Great Canadian to deliver a market-leading sportsbook experience for its patrons.”

Kambi CEO Kristian Nylén: “I am delighted to form this exciting sports betting partnership with Great Canadian, which is rightly regarded as one of Canada’s premier gaming and entertainment companies.”

Great Canadian, which rebranded to Great Canadian Entertainment in August, was acquired by Apollo Global Management in a $2.5bn all-cash deal in September 2021.

Prior to the takeover, the company was listed on the Toronto Stock Exchange.

Closure of the deal also saw the appointment of Tony Rodio as CEO.

Commenting on the Kambi deal, Rodio said: “The addition of sports betting at 10 of our Ontario-based gaming destinations is an important new amenity, elevating the gaming experience for our guests.

“As the first company to launch this type of product in Ontario, we are thankful for our partnership with Kambi throughout this new venture as well as the continued support from the Ontario Lottery and Gaming Corporation, Alcohol and Gaming Commission of Ontario and Ontario’s provincial government,” he added.

Kambi has reported a 19% annual decrease in revenue to €34.7m for Q2 2022. However, the Americas remained Kambi’s biggest revenue contributor, accounting for 54% of the total.

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About the author

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Sonja Lindenberg

Sonja Lindenberg is an experienced editor and journalist, with a strong focus on business, finance, trade and investment. She holds a degree in business journalism and throughout the past two decades has covered companies and industries in various markets and for different media, including newspapers, news agencies, inflight magazines, country reports and trade publications. Sonja joined iGaming NEXT in June 2022.

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