Kindred Group’s share of revenue from high-risk gambling remains flat in Q2 at 3.3%

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Kindred’s progress on reducing the number of high-risk players stalled in Q2 2022 as the share of revenue derived from harmful gambling remained at 3.3%.

The Stockholm-listed operator has set an ambition to reach zero revenue from harmful gambling by 2023.

In the previous quarter, high-risk players also accounted for 3.3% of gross winnings revenue, down from 4% in Q4 of 2021.

On a positive note, the group revealed the improvement effect after interventions increased from 83.1% in Q1 to 84.7% in Q2, primarily as a result of a “more cautious approach” towards younger demographics.

According to research, customers aged 18 to 25 are at a higher risk financially and more prone to addiction, the operator said.

Kindred took the decision in 2021 to implement a tailored approach to de-risk customers that are between 18 and 25, in a more personalised and risk averse manner, by implementing dedicated limits and personalised humanistic interventions.

In addition, Kindred’s responsible gambling analysts take a more cautious approach when managing customers in this demographic group.

“Even though the share from high-risk players is flat between the first and second quarter, it is good to see an increase in the improvement effect after interventions which validates our early intervention approach,” said Henrik Tjärnström, CEO of Kindred Group.

“However, we still have work to do to further decrease the number towards our ambition of zero per cent revenue generated from harmful gambling,” he added.

On this topic, Kindred has partnered with Quitgamble.com to promote an online community for people who want to stop gambling.

”QuitGamble is an online platform for those who want to stop gambling. We support people with gambling problems through our community, video courses, mobile apps, guides, and a self-assessment test,” said Anders Bergman, founder of QuitGamble.

“We are proud of the collaboration with Kindred. It’s a quality assurance, and the collaboration will help us to support more people.”

Kindred will use QuitGamble in addition to website blocking solution Gamban, and RecoverMe, a self-screening app, as well as its own proprietary responsible gambling tools.

About the author

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Sonja Lindenberg

Sonja Lindenberg is an experienced editor and journalist, with a strong focus on business, finance, trade and investment. She holds a degree in business journalism and throughout the past two decades has covered companies and industries in various markets and for different media, including newspapers, news agencies, inflight magazines, country reports and trade publications. Sonja joined iGaming NEXT in June 2022.

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