Kindred Group has agreed a new partnership with OddsMatrix Sports Data Services, part of the EveryMatrix Group, ahead of its transition to proprietary sportsbook technology.

Kindred’s sportsbook offering is currently powered by Kambi, but the operator announced last year that it would transition operations onto its own in-house sportsbook, built on top of the proprietary Kindred Racing Platform.

Kindred and Kambi remain set to continue working together until at least 2026 under their current agreement, but Kindred is currently making preparations for the eventual transition.

Under its new agreement with OddsMatrix, Kindred will be provided with comprehensive historical and current sports data across a variety of major sports including football, ice hockey, basketball, tennis and others.

Access to such data “is a vital element for any modern-day sportsbook to remain competitive and offer the best customer experience through proprietary modelling technology,” EveryMatrix said.

OddsMatrix Sports Data Services delivers odds, scores and real-time settlements across both sports and esports events.

The technology allows operators to combine odds, settlements and score feeds from multiple sources into a single, real-time aggregated feed.

   “In order to develop the most robust models to generate the most innovative and accurate markets, we needed both historical and a real-time provision of data of the highest possible resolution.”

– Ben Colley, group head of trading at Kindred

The supplier has stored several years of sports data and offers clients access to reliable custom datasets, it said, which allow operators to analyse the past performance of sports teams and individuals, helping run data projections and pressure test new odds for pre-match and live events.

EveryMatrix is licensed in several North American jurisdictions including New Jersey, Michigan, West Virginia and Ontario.

“Kindred was one of the first licensed operators in our industry and their expansion from northern Europe across the world is nothing short of remarkable,” said Erik Nyman, president of EveryMatrix Americas.

“We are honoured to be an integral part of their new sportsbook and the cooperation between the companies has been second-to-none. We are excited to follow their roll out and continue to support their growth initiatives.”

Ben Colley, group head of trading at Kindred, added: “In order to develop the most robust models to generate the most innovative and accurate markets, we needed both historical and a real-time provision of data of the highest possible resolution.

“We’ve been really happy with what we’ve seen from OddsMatrix and our team of Quant Analysts and Data Scientists are now fully armed to take our internal R&D work in the modelling space to the next level.”

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