Livespins made available to more than 150 operators through Hub88 distribution deal

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Socially-focused online casino supplier Livespins is set to deliver its product to more than 150 brands worldwide through a new distribution deal with content aggregator Hub88.

Livespins, which is powered by iGaming seed and early stage accelerator happyhour.io, offers a new way of integrating online casino play with livestreaming by allowing viewers to ‘bet behind’ their favourite streamers’ play.

Its aim is to create a more social online casino experience by allowing players to win and lose alongside one another and their favourite content creators. The product also offers enhanced chat functionality between players themselves and popular streamers.

More than 150 operators powered by the Hub88 aggregator will now be able to offer their customers the new way to play, with Livespins’ product able to be integrated into their casino lobbies.

Livespins CCO Michael Pedersen: “As the worlds of entertainment and gambling continue to converge, we believe that Livespins will emerge as a casino game category in its own right and it’s great to see that Hub88 shares our vision and is offering this experience to its operators and their players now.”

Livespins has been hard at work onboarding several online casino developers including Relax Gaming, Yggdrasil and iSoftBet, the firm said.

“This is a breakthrough distribution deal for Livespins, making our platform and socially charged player experience available to more than 150 operators around the world,” commented Livespins chief commercial officer Michael Pedersen.

“The demand for casino and slot streaming is at an all-time high, and with Livespins operators can provide this directly to their players in a responsible and compliant way.

“As the worlds of entertainment and gambling continue to converge, we believe that Livespins will emerge as a casino game category in its own right and it’s great to see that Hub88 shares our vision and is offering this experience to its operators and their players now.”

Ollie Castleman, head of Hub88, added: “We are committed to bringing the latest innovations to our operator partners and in Livespins we have a cutting-edge product that provides an entirely new way for players to experience online casino.

“It is engaging, highly entertaining, interactive and just incredibly fun – all things that players now expect from an online casino.”

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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