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Triggy CEO Martina Åkerlund has left the Swedish sports tech company to take over at start-up business CallsU.

CallsU is a newly launched Malta-based company that offers customised calls, emails, SMS messages and mobile chat options to boost customer conversion rates.

The firm uses marketing automation software that allows for no-code and low-code integrations and is looking to make an impact in the iGaming sector initially.

“I am super excited for the possibility to be part of the launch of a new company that offers an amazing product that adds great value to our customers at prices that are far more reasonable than other providers in the market,” said Åkerlund.

“A fresh start with a company looking to build a great brand, organisation, and communication strategy, wherein I can combine my knowledge from previous roles as well as setting up efficient organisations and processes which I really enjoy,” she added.

Åkerlund enjoyed a 20-year career in the Swedish finance sector with companies including Swedbank and Marginalen Bank before joining Triggy as CEO in October 2020.

That marked her first CEO role and also her first foray into the online gambling sector, with Triggy specialised in personalised sports betting engagement software.

Åkerlund will remain a member of the board of directors at Triggy.

She will work remotely from her home in Nice, France, in her new role as CallsU CEO.

“My goals for CallsU over the next 12 months will be to build the brand of choice for those organisations that are looking for help with their newly registered conversions and reactivations,” she added.

“In the first year, we will seek out those customers who are also looking for a fresh start and want to work with a company who are choosing to make a difference, not only through achieving above average returns, but also through engaging with their brands and marketing teams to build the most positive space for their players.”

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