MaximBet marks second US entry with Indiana sportsbook launch

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Online casino and sportsbook operator MaximBet has entered its second US state with the launch of its sportsbook in Indiana.

MaximBet said the launch would be the first to feature its “new, expansive sports betting service and user experience technology” developed in partnership with Kambi Group and White Hat Gaming after entering into multi-year agreements with the suppliers in January this year.

The brand’s partnership with Kambi sees it use the provider’s expertise in compliance, risk management and sports integrity, in addition to its betting solutions.

MaximBet said the enhanced sportsbook would offer additional features including microbetting, a wide array of betting markets, bet builder functionality and Kambi’s Teaser+ parlay product.

The brand added that the rollout – its second following an initial launch in Colorado in September 2021 – sets the pace for the brand’s expansion across several additional markets including Iowa, New Jersey, Pennsylvania and Ohio, as well as the Canadian province of Ontario.

As it goes live in Indiana, MaximBet is offering a first-time deposit bonus to customers worth up to $250, while opening daily “Super Freaky Odds Boosts” for players. 

“We’re unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment,” said Daniel Graetzer, founder and CEO of MaximBet. 

MaximBet CEO Daniel Graetzer: “We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn’t be more excited about our future.”

“We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn’t be more excited about our future,” he concluded.

Kristian Nylén, the co-founder and CEO of Kambi, added: “We are thrilled to go live with MaximBet as they seek to become a leading sports betting brand and deliver an engaging experience to their players.

“Their customer-first mentality makes their debut launch in Indiana an exciting opportunity for both parties as well as bettors in the midwestern state,” Nylén added.

MaximBet, owned by parent company Carousel Group and created in collaboration with lifestyle brand Maxim, gained market access in several states across the US via a 10-year partnership with Caesars Entertainment, which it signed in February 2021.

In addition, the brand recently signed a deal with rap icon Nicki Minaj, who became a global ambassador and adviser to the firm in June this year.

When announcing that partnership, the operator said: “Minaj, who categorically disrupted the male-dominated industry of rap music, is doing the same with sports betting by bringing her style and ethos to MaximBet to illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold.”

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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