May Online Game Report: Top suppliers continue to slip as in-house table games gain share
Below are some of the latest standout market figures, through to April 2023, presented in partnership with iGaming NEXT.
GGR trends by supplier
A new addition to the report this month sees trends in the percentage of GGR attributable to individual suppliers tracked month-on-month.
Both Evolution and IGT have been seen to lose market share as an overall percentage of GGR since last year.
Evolution’s share climbed as high as 26.5% in November and December 2022, but now sits at 22.1%, the lowest figure recorded since May 2022.
IGT meanwhile once held as much as a 21% share, but now accounts for around 17.4% of the GGR tracked by the report.
Light & Wonder has been able to maintain its market share on a more consistent basis. The supplier’s total share has fluctuated between 14.8% and 17.2% over the tracked period, but currently sits at 16.2%.
EKG suggested the drop in share for Evolution and IGT could be explained by the growing amount of table game and video poker content being developed in-house by operators, with those verticals making up a greater proportion of the suppliers’ market share than for L&W.
Still, the ‘internal’ category of operators’ proprietary games has also seen a slight decline over the months, with a share of GGR once as high as 9.7% now sitting at 8.2%.
One company which is on a clear upward trajectory is Everi, whose share has grown from 5.4% to 9% in the latest report, its highest ever achieved level.
Digital Gaming Corporation also saw a record share in the data up until April, with the supplier taking around 7.5% of GGR.
Top games by GGR
After storming to the top spot in last month’s report with 2.13% of overall GGR, Digital Gaming Corporation’s Gold Blitz slot disappeared from the top game rankings as quickly as it arrived.
IGT’s Blackjack found itself firmly in the top spot once again, with 2.12% of all iGaming GGR, up from 1.85% last month.
L&W’s 88 Fortunes slot was able to marginally increase its share from 1.61% to 1.64%, but shot up to second place from fourth as a result of market share losses in other top-ranked titles.
Evolution’s Live Dealer Roulette’s share, for example, slipped from 1.98% in second place to 1.62% in third, while IGT’s Cash Eruption fell from 1.58% to 1.51%, although the slot did move up from fifth to fourth place.IGT’s Cleopatra slot made significant gains, moving from eighth place with 1.28% of GGR to fifth with 1.43%, while Everi’s Cash Machine jumped from 10th to sixth as its share of GGR grew from 1.16% to 1.31%.
Changes in the latest rankings reflect a general trend towards top titles holding smaller proportions of overall GGR as time goes on, with spend being spread across a broader range of games.
The top 25 titles combined accounted for 24.8% of overall GGR, down from 27.14% in the previous report.
Of the 25 top spots, Evolution held 10, IGT held five, L&W had four, Everi and Reel Play each held two, with Digital Gaming Corporation and AGS each holding one.
GGR by supplier and game type
This chart helps to break down the product mix of the leading iGaming suppliers in the US.
In the slots category, Evolution’s overall market share took a hit, falling from 16.71% to 15.68% between last month’s report and this one.
Both L&W and IGT, meanwhile, managed to increase their share of slots GGR, from 18.94% to 19.02% and from 15.24% to 16.31%, respectively.
That meant IGT overtook Evolution to become the second biggest slots supplier in the report by GGR.
Everi also managed to gain share in fourth place, as its share of slots GGR grew from 10.68% to 11.39%. The proportion of slots revenue going to operators’ proprietary internal titles also grew from 5.18% to 5.91%.
Operators’ internal games also brought about the biggest change In the table games category, as their share of GGR grew from 29.49% to 34.23%.
That increase came at the expense of all four table games suppliers included in the report.
IGT’s share of the vertical slipped from 30.33% to 29.95%, Evolution’s fell from 22.83% to 19.22%, L&W’s dropped from 13.32% to 12.75%, while Gaming Realms’ share fell from 3.83% to 3.58%.
Proportion of the market included in the report
Eilers & Krejcik includes a vast quantity of data in its reports, covering some 59% of the US iGaming market and now tracking almost 44,000 separate game titles every month across 30 online casino sites.
The growth in the number of games tracked by the firm, as well as the number of online casinos available to US consumers – from just a handful in recent years to more than 40 today – demonstrate the growth of regulated online casino products across the US.
With legalised iGaming available in just a few states, however, the data included in this report shows the beginning of the vertical’s growth trajectory, which will be further driven by the introduction of new legislation and regulation across additional US states in the months and years to come.
For a month-on-month comparison, you can read the April Online Game Report write-up here.
If you are interested in learning more, subscribing, or participating in the Eilers-Fantini Online Game Performance Database, reach out to Rick Eckert at email@example.com.