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Gaming Innovation Group (GiG) has promoted its former director of managed services Nicola Fitton to the role of chief operating officer (COO).

Fitton has overseen the operations, CRM and media-managed services teams at GiG since joining the business in 2019. She boasts more than 15 years’ experience within the commercial gaming industry across casino, sports and poker, in both the B2C and B2B sectors.

GiG said that during her time with the business, Fitton has played a key role in empowering the organisation’s growth via managed services, and in her new role will be responsible for overall platform delivery in addition to the managed services operations, customer onboarding process and operations and retention departments.

GiG added that the promotion also forms part of the business’ wider commercial strategic approach, aimed at improving and strengthening its overall processes in order to offer the best possible platform solutions and service to its partners.

The company is set to announce further internal department changes in the coming weeks, it said, with the appointment of a director of managed services and director of operations set to follow. It has also released an open position for director of delivery.

“I’ve been incredibly lucky to work with some great people here at GiG for the last 2 and half years and build our successful managed services vertical,” said Fitton. “I’m now looking forward to taking on the new COO role and further developing GiG and rolling out our key strategic plans for 2022.”

Ben Clemes, company CCO and MD of platform, added: “I am very happy to announce the promotion of Nicola to COO. Nicola has been with GiG for over two and a half years and within that time has played a key role in GiG’s success and growth of our partners. 

“This promotion demonstrates the continued maturity of the Platform unit at GiG, and focus on the onboarding and continued delivery to our partners both new and existing. I wish Nicola all the success in her role of COO,” he added.